When does a Corporate Video add value?

Written by Joel Loader


Continued from page 1

Conference and exhibition Video Production

Conference and exhibition video production can takerepparttar form of entire programmes of their own, or just as short clips to be incorporated into another, longer corporate videos that report on conferences or exhibitions that companies have held. When a company has a large event, or exhibition, it is not always possible for allrepparttar 137113 people who need to attend to be there, but with so many issues being discussed and products being demonstrated, with conference and exhibition videos, these events can reach a much broader audience. The relaxed environment at these type of events, enable a much more laid back attitude to come across fromrepparttar 137114 people being interviewed, and it is easier to get an honest opinion, something which can never be undervalued in any business.

Once filmed, conference and exhibition videos can either be put onto DVD for video presentations, or distributed on CD-ROM, throughrepparttar 137115 internet or via your company's intranet. Once an event has been filmed, it can be put to a variety of applications, fromrepparttar 137116 obvious use of providing a record ofrepparttar 137117 event for all who were unable to attend, to taking simple sound bites of interviews for incorporation into sales and marketing presentations. Conference and exhibition corporate videos also provide a great opportunity to capture presentations from guest speakers thatrepparttar 137118 people who couldn't make it torepparttar 137119 event would miss out on. A good corporate video production will reflectrepparttar 137120 atmosphere atrepparttar 137121 event, and can be an excellent way to encourage staff and/or customers to come to these events inrepparttar 137122 future.

Video Production for Tourism

The medium of video is unequalled in promotingrepparttar 137123 full tourist experience to potential visitors, with video production being an ideal way of marketingrepparttar 137124 amenities, attractions, and individuality of a city or tourist destination on an individual, local or even international level.

Inrepparttar 137125 form of a CD ROM or DVD,repparttar 137126 potential scope for video production for tourism is immense. A video will allow viewers to interactively explore a given destination, take a virtual tour around a hotel or enjoy a guided trip around a city with a well known presenter.

Most reputable video production companies will offer to create a tourism video, DVD or CD ROM as part of a larger marketing package, creating eye-catching packaging and inserts to complementrepparttar 137127 promotional programme.

I-MOTUS is one of the UK’s leading corporate and training video production companies. Our team uniquely combines proven business savvy with some of the television industry’s brightest creative talent to provide a fresh approach to the most challenging of marketing and communication briefs. http://www.i-motus.com/?referrer=IM01GO


Benefits of Training Videos

Written by Joel Loader


Continued from page 1

A detailed training video is one ofrepparttar most direct routes to lower employee training costs. Not to confuse an 'occupational procedures video' with a job description is another valuable tool for any organization. Job descriptions outlinerepparttar 137112 duties to be performed by employees. A training video demonstrates exactly how to do those jobs.

Such a video can be extremely useful in recruiting and interviewing job applicants. But more importantly, it can streamline employee training and all new people to become more productive more quickly. The out-of-pocket payroll savings alone can be substantial. Suppose it takes eight weeks to bring a new employee up to speed in a particular job, andrepparttar 137113 person's supervisor must devote 25% of his or her time to training during that break-in period. A good training video should reducerepparttar 137114 necessary training time by at least 20%.

Aside from these training cost savings, there are other reasons to develop procedures videos for your organization. Indeed,repparttar 137115 very process of preparing such a video will provide invaluable insight intorepparttar 137116 operations of your business.

I-MOTUS is one of the UK’s leading corporate and training video production companies. Our team uniquely combines proven business savvy with some of the television industry’s brightest creative talent to provide a fresh approach to the most challenging of marketing and communication briefs. http://www.i-motus.com/?referrer=IM02GO


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