When does a Corporate Video add value?Written by Joel Loader
A professionally made corporate video production can greatly enhance your company profile and can be used in a variety of applications. Listed below are a number of most common uses for corporate video.
Promotional Video Production
A promotional video is a dynamic, fast moving commercial, often with a musical accompaniment, and can be used to promote any of services or products that your company has to offer. Promotional videos are used for a variety of purposes. They can be used to engage audience at introduction to a multimedia sales presentation, conference, or training seminar and are also very often used running on a loop on exhibition stands and in company reception areas. These promotional videos can also be incorporated into CD ROMs and DVDs as an introductory piece. Promotional videos can be highly effective and powerful at communicating your company's strengths in a dynamic and exciting way. The same video promo can also be used for a variety of applications, thus reducing filming expenses.
Executive Broadcast Video Production
One of biggest problems facing directors of large multi-national companies or plc's is attempting to communicate on a personal level with their immense and geographically diverse audiences. Executive broadcast corporate videos enable senior member, or members, of a company to dedicate a couple of hours of their time to being interviewed, and tackling any major questions or issues which may have come to light. By using a corporate video, they save themselves huge cost, and time, of travelling from place to place attending conferences in order to achieve same result.
An Executive Broadcast can be used for a multitude of corporate and training video applications, from welcoming new employees to a company, to communicating new management strategies or simply sharing your vision of companies' future with your staff. Corporate video production can provide ideal means of explaining your businesses core values to customers, and can even be perfect medium for communicating price sensitive announcements to city institutions and press etc. There are many other uses for executive broadcasts and video production companies will work with your business to create tailor made executive broadcasts to suit your company.
Customer Testimonial Video Production
Customer testimonial videos are recorded interviews where a customer is asked to give their feelings on a product or on a company's service. Customer testimonial video production is becoming increasingly essential in current business climate. Customers often like to hear opinions of their fellow consumers, and customer testimonial corporate videos can be ideal way to communicate this information. Customer testimonial corporate video can be in form of short clips of customers describing their reaction to a product or company, or maybe longer interviews of customers dealing with specific or more in depth viewpoints. Customer testimonial video production can be used for a variety of purposes, from forming part of a video promotion, as an endorsement on exhibition stands, as part of a general sales presentation, or even to be used on an e-business card, and then given out at events, exhibitions, meetings etc. Customer testimonial videos can even be useful when assessing one's own business, as they can be used to create video case studies of customers, and thereby assess product from customer's side.
Benefits of Training VideosWritten by Joel Loader
A major problem with running of a large corporation or PLC, is increasing expense of staff training programmes. Training videos are exactly what title says - videos made for purpose of staff training. When a company has a large and geographically diverse audience, it can be extremely expensive to either send experienced trainers to all of them, or pay for each individual to attend training courses. A training video can dramatically reduce these costs, and make training information immediately available to all members of staff. Training video production can be presented in many ways - from a series of specifically filmed programmes, to filming of training seminars and important presentations that have taken place at these events and conferences, which can then be edited into video form so that benefits of these seminars are massively increased.
Once they have been filmed, training videos can either be delivered on CD-ROM for computer based presentations, or VHS and DVD for television presentations. Training videos are often incorporated into part of an overall training programme depending on needs of company. Training videos are very often used for induction purposes for new staff and most people will see at least one of them in their working life. However they can also be used for a multitude of other applications. For example, if a new piece of technology is introduced into your company, then a training video is ideal way to get information on how to use it across your entire workforce as quickly as technology needs to be incorporated. It could take weeks to train staff in individual or group sessions, so costs can be saved on both training, and time. Training videos can also be used to train staff on new policies, health and safety issues, customer service standards, or simply latest sales features on a new product. When you have to train a wide and geographically diverse audience, training videos can be ideal means of getting information through your company in fastest and most cost effective way.
Every company must offer their employees training from initial training at orientation to ongoing development. "The way you train your new employees is important in not only enabling them to do a good job, but also with their retention. Recent studies have shown that when a new hire is adequately trained in beginning, they feel more confident in their job and therefore will stay with you longer." - Peggy Morrow, 'Training for Success'. Video has long been recognized as a valuable teaching medium because it can effectively convey to students an instructor's visual clues, for example, gestures, posture and facial expressions that aid communication and comprehension. Decades of research show body language is single most important element in verbal communication. MediaPoint Technology Boosts Streaming Video as Training Tool. In good times as well as bad, one of biggest hidden expenses for many businesses is cost of bringing new workers up to speed or training existing employees for new job duties.