The truth is, question is for you to answer.

That's right.

You.

Do you want to spend day on lake -- or whatever equivalent of that is to you -- or to do you want to knuckle down and make some real money in your own business?

The question concerns choice, life direction, and your own personal power.

Most people get bounced around by circumstances of life. As I say in my forthcoming new book, "The Attractor Factor," you are primary creative force in your life. You can choose where you want to go, or you can let winds blow you around like a mindless feather.

This morning my friend invited me to lake. Will I go or will I stay here and work?

The answer is obvious. He's waiting for me right now. But here I am, writing this article for you. This comes first. This is more important. This is crucial.

But what's your answer?

When you're torn between learning how to make a good living online, and a distraction, what do you choose?

Anyone serious about making money or even getting rich on Internet, or anywhere else, needs to come from a position of mental strength.

After all, many people say they want to get rich. But how many of them are investing in their own success? How many invest in books, courses, seminars, and trainings? And of those who do invest in their own desire to get rich, how many actually use what they learn? How many choose to "go to lake" rather than implement what they learn?

My question to you today is this:

Who is making your choices?

Your answer is key to your success.

As for me, will I go to lake today?

Maybe. Balance is good. Play is good. But I first have to finish this article for you. It contains a message for all of us. It's top priority. It can help you, and others, discover secret for getting rich.

Am I worried about my friend probing, wanting to get confidential secrets of my $5,000 weekend?

Not anymore. I've set my mind to close that door. Anyone who wants my secrets knows how to get them. We filmed and recorded entire weekend. I'll announce how to get them on October 5.

The lesson here is this:

Who's in charge of you?

Will you read this article and make a decision to do what's right for your goal to be rich, or will you go turn on TV?

The choice is yours.

Your future depends on your answer.

Your wealth depends on your answer.

Choose wisely.

That said, I'm now headed to lake.

Dr. Joe Vitale is the author of way too many books to list here. His latest title is "The Attractor Factor:

5 Easy Steps for Creating Wealth (or anything else) From the Inside Out." Get details at http://www.MrFire.com

His Executive Mentoring Program is described at http://www.joe-vitale-executive-mentoring.com/

"What we're really talking about here is building your own brand," Mark explained to me. "People are on your email list because they want to know about you and what you are doing. They are following Dr. Joe Vitale. Focusing on your brand is probably wiser than focusing on your USP at this time."

Mark is right, of course.

At a certain point in your business life you have to leave USP and focus on brand. After all, even Federal Express dropped their USP ("When you absolutely need it overnight"), and Dominio's also dropped their USP ("Fresh hot pizza delivered in 30 minutes or its free"). Now they live on their brand images.

So, where are you?

Do you have a USP? Is it truly unique? And have you had it long enough to drop it and now create a brand for yourself?

The way to answer these questions is like this:

1. If you already have a USP, good for you. Be sure it is truly unique. If no one else can make claim you do, than it is unique.

2. If you have been using your USP with great success for more than ten years, you may be already building a brand image.

3. If your USP has been in circulation over ten years, your business is ripping and roaring and making you a millionaire, then you can consider going beyond your USP. It may be time to now focus on your brand.

Now take an honest look at your business.

Where do you stand?

The next step is yours.

Go for it!

Dr. Joe Vitale is the author of way too many books to list here. His latest title is "The Attractor Factor:

5 Easy Steps for Creating Wealth (or anything else)From the Inside Out." Register for his monthly complimentary ezine at http://www.mrfire.com

His Executive Mentoring Program is described at http://www.joe-vitale-executive-mentoring.com/