"What is the Secret to Getting Rich Today?"

Written by Joe Vitale

It's Saturday morning as I write this article. I'm headed out torepparttar lake today. A friend bought a boat and wants to take Nerissa and me out for a ride. Since I haven't had a day off in months, I'm ready forrepparttar 147282 clean air,repparttar 147283 sun on my face, andrepparttar 147284 fast ride with good company.

Still, I'm nervous.

I'm afraid he's going to ask me about last weekend's seminar. People paid $5,000 each and came from acrossrepparttar 147285 planet to attend my private intensive event on Hypnotic Writing skills. I allowed only 10 people inrepparttar 147286 room. And I screened everyone who attended. I was about to revealrepparttar 147287 most advanced strategies known to humanity for persuading with words, and I didn't want any riff raff.

I'm not kidding. I even had a guest speaker revealrepparttar 147288 chilling little known secrets of persuasion. He had been raised in a cult. Later, he was an undercover agent. He once had a shotgun held to his head for 40 minutes. He used words to escape with his life. It was all, well, hypnotic.

This isrepparttar 147289 kind of forbidden knowledge I revealed in my weekend intensive.

My friend knows this. Like a lot of people, he's curious. He heard that I revealedrepparttar 147290 three secrets to writing copy that I've never told anyone before.

He heard that I explained my own private formula for writing sale letters -- a formula I've never revealed anywhere, ever before.

He also knows that I explained my private checklists for reviewing copy. And -- I almost regret this -- I gave away some of my original tricks for making all writing more engaging, almost irresistible to read.

I also revealed my ideas about Hypnotic Graphics,repparttar 147291 "intimacy factor,"repparttar 147292 wisdom in comic books, a lesson from hypnosis,repparttar 147293 power of optical illusions in words,repparttar 147294 need to strive forrepparttar 147295 impossible, how to directrepparttar 147296 mind, and more. I even explained how people think, and unveiled why I call myselfrepparttar 147297 "Michelangelo of Words."

On top of all that, I gaverepparttar 147298 10 people in my event a copy of my new volume,repparttar 147299 Hypnotic Writing Training Manual,repparttar 147300 definitive, ultimate work I will never sell or give away because it is so powerful. (There's one graphic inrepparttar 147301 manual so gripping thatrepparttar 147302 man who boundrepparttar 147303 books for me looked at it and said, "Trippy!")

My friend wants to know what I revealed. He also wants that manual. Yes, he's a friend. But he's also in business. He knows that if he learns and uses these proven methods, his business will double, maybe even triple. People who attendedrepparttar 147304 event saidrepparttar 147305 experience was a "20" on a scale of 1-10, with 10 being fantastic. My friend is drooling.

What am I going to do?

Go torepparttar 147306 lake, takerepparttar 147307 boat ride, and prepare myself to be grilled by my friend, or stay here and work on something important?

What's Beyond Your USP?

Written by Joe Vitale

I was onrepparttar phone with my friend Mark Joyner, president of Aesop Marketing, Internet pioneer and best-selling author.

We were talking about a new direction for my career. Now that I've gone throughrepparttar 147281 phases of being a hypnotic writer, an outrageous marketer, a hypnotic marketer and a spiritual marketer, what's next for me?

"What's your USP?" Mark asked me.

A USP is a "unique selling proposition." It's one line that states what you do that is different than what your competition does. Rosser Reeves inventedrepparttar 147282 term inrepparttar 147283 1950s. Dan Kenney, Jay Abraham and myself have used it to help our clients get clear about what their business offers. Mark was helping me to dorepparttar 147284 same thing with my own business.

"I've gone through so many USPs that today I don't even use one," I explained. "I was thinking of just dropping it altogether."

Mark didn't miss a beat.

"What is Wayne Dyer's USP?" he asked me.

"I have no idea," I replied. "He's a self-help author of many best-selling books."

"That's right," Mark said. "And what is Deepak Chopra's USP?"

Again, I couldn't think of one. Deepak is a health oriented author of many best-selling books. But as for his USP, I had no idea. There are other self-help authors and other health authors, so what is unique about Dyer or Chopra is their being, or essence, or brand.

Mark's questions were beginning to help me see that at a certain point you can go beyond a need for a USP. After all, when I thought about this, I couldn't decide whatrepparttar 147285 USP was for Dan Kennedy, Jay Abraham, or even myself, and we're all spokespeople forrepparttar 147286 need for USPs!

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