Still, I'm nervous.

I'm afraid he's going to ask me about last weekend's seminar. People paid $5,000 each and came from across planet to attend my private intensive event on Hypnotic Writing skills. I allowed only 10 people in room. And I screened everyone who attended. I was about to reveal most advanced strategies known to humanity for persuading with words, and I didn't want any riff raff.

I'm not kidding. I even had a guest speaker reveal chilling little known secrets of persuasion. He had been raised in a cult. Later, he was an undercover agent. He once had a shotgun held to his head for 40 minutes. He used words to escape with his life. It was all, well, hypnotic.

This is kind of forbidden knowledge I revealed in my weekend intensive.

My friend knows this. Like a lot of people, he's curious. He heard that I revealed three secrets to writing copy that I've never told anyone before.

He heard that I explained my own private formula for writing sale letters -- a formula I've never revealed anywhere, ever before.

He also knows that I explained my private checklists for reviewing copy. And -- I almost regret this -- I gave away some of my original tricks for making all writing more engaging, almost irresistible to read.

I also revealed my ideas about Hypnotic Graphics, "intimacy factor," wisdom in comic books, a lesson from hypnosis, power of optical illusions in words, need to strive for impossible, how to direct mind, and more. I even explained how people think, and unveiled why I call myself "Michelangelo of Words."

On top of all that, I gave 10 people in my event a copy of my new volume, Hypnotic Writing Training Manual, definitive, ultimate work I will never sell or give away because it is so powerful. (There's one graphic in manual so gripping that man who bound books for me looked at it and said, "Trippy!")

My friend wants to know what I revealed. He also wants that manual. Yes, he's a friend. But he's also in business. He knows that if he learns and uses these proven methods, his business will double, maybe even triple. People who attended event said experience was a "20" on a scale of 1-10, with 10 being fantastic. My friend is drooling.

What am I going to do?

We were talking about a new direction for my career. Now that I've gone through phases of being a hypnotic writer, an outrageous marketer, a hypnotic marketer and a spiritual marketer, what's next for me?

"What's your USP?" Mark asked me.

A USP is a "unique selling proposition." It's one line that states what you do that is different than what your competition does. Rosser Reeves invented term in 1950s. Dan Kenney, Jay Abraham and myself have used it to help our clients get clear about what their business offers. Mark was helping me to do same thing with my own business.

"I've gone through so many USPs that today I don't even use one," I explained. "I was thinking of just dropping it altogether."

Mark didn't miss a beat.

"What is Wayne Dyer's USP?" he asked me.

"I have no idea," I replied. "He's a self-help author of many best-selling books."

"That's right," Mark said. "And what is Deepak Chopra's USP?"

Again, I couldn't think of one. Deepak is a health oriented author of many best-selling books. But as for his USP, I had no idea. There are other self-help authors and other health authors, so what is unique about Dyer or Chopra is their being, or essence, or brand.