Search engines find out about your web site through your submission to search engine or through a link to your site from another web site that has already been indexed. The search engine uses a spider (i.e., a computer program) to index (i.e., classify and include in search engine database) your individual web site pages. The spider is often referred to as a crawler. These spiders follow links from one site to another site and create an index of information for inclusion in search engine database on each web page they visit. The spider is more likely to index a static HTML web page higher than one generated dynamically.

You can make your web page more search engine friendly by reducing or eliminating any flash animation or graphics in your home page. Design each page of your web site so that keyword or keyword phrase information being searched for by your visitors can be easily found. You need to convey central message or theme of your web page to your visitors.

In addition, your web site should have a site map. A site map displays a visual model of pages within your web site. It enables your visitors to navigate through your web site that has more than one page. Each listing in your site map should be an active link to enable your visitor to click on link and move directly to that specific section of your web site.

It will take a lot of concentrated work to achieve a top ranking in any of search engines. Rank is position in search engine results page that a web site appears when someone searches for a specific keyword or keyword phrase. The typical search engine results page has 10 positions for web sites returned as result of user's search.

=================================== Copyright (C) 2004 F. Terrence Markle – All Rights Reserved Get my F.R.E.E multi-part series on generating targeted and quality traffic to your web site. http://www.QuikSystems.com/WST/TrafficSeries.htm Get my F.R.E.E newsletter on building your own targeted mailing list: http://www.QuikSystems.com/EzineSub.htm ===================================

Each "90-day Plan" I create is generally two or three pages long, comprising a list of clearly stated bullet points with relevant dates. The idea is not to make creation of plan my end game, but rather to have a simple, action-oriented tool in place that keeps me focused.

3. Every month I then create a simple list of items that I need to accomplish within roughly next 30 days. I call this list my "Monthly Milestones" and it's usually nothing more than verbiage I cut and paste from my current 90-day plan, arranged in sequence.

4. Lastly, at start of each week I create a "Weekly Task List" of what I need to do so that progress towards my goals continues. This is akin to a "to-do" list and I simply cross off each task as I get it done. Some weeks my list is loaded, other times there may be only one or two items. What's key is that there's always something to do . . . and that something always gets done.

Of course, in all that you put on paper or commit to your computer screen, be sure to maintain an element of flexibility. Create your plans and follow them knowing that from week-to-week and month-to-month your objectives can--and most likely will--change.

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Copyright (c) 2004 by Matt McGovern--All rights reserved.