What is Search Engine Optimization?

Written by F. Terrence Markle


Search Engine Optimization (SEO)

Copyright (C) 2004 F. Terrence Markle

It is no secret that search engines arerepparttar number one traffic generating method for driving visitors torepparttar 120077 different web sites. Search engines are very useful in helping people findrepparttar 120078 relevant information they seek onrepparttar 120079 Internet. The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase inrepparttar 120080 search box.

Search engine optimization (SEO) isrepparttar 120081 process of studyingrepparttar 120082 search engines in an effort to determine how to get your web site to rank high on user searches. Depending onrepparttar 120083 statistical information reviewed, search engines account for over 80% ofrepparttar 120084 visitor traffic to web sites.

Withinrepparttar 120085 search engine category, Google accounts for most ofrepparttar 120086 search engine traffic. The other top search engines include but are not limited to: Yahoo, AOL Search, Overture, AllTheWeb, MSN Search, WiseNut, HotBot, Teoma, and Ask Jeeves. You can register your web site withrepparttar 120087 various search engines but it is a demanding process and takes time.

Visitor traffic fromrepparttar 120088 search engines can be obtained through organic (natural) or pay-per-click (PPC) search results. The non-paid organic search results arerepparttar 120089 list of web sites (generally 10 per page) returned when a user searches on a specific keyword or keyword phrase. Keyword isrepparttar 120090 word or phrase that is typed intorepparttar 120091 search engine's search box. The PPC items arerepparttar 120092 paid advertisements for a specific keyword or keyword phrase and listed onrepparttar 120093 same page asrepparttar 120094 organic search results.

You are tellingrepparttar 120095 search engines what your web site is about when you employ SEO tactics. Search engine optimization involvesrepparttar 120096 layout of your web page so that it is very easy to navigate and read. In addition, you must skillfully place your keywords in your web page in a manner that conveysrepparttar 120097 information that is being searched for by your visitor. The keywords should be placed inrepparttar 120098 Title tag, Meta Description tag and atrepparttar 120099 beginning ofrepparttar 120100 Body tag sections. Search engines look for relevant and original content in your web page that is relative torepparttar 120101 your site’s keyword theme.

Create a Marketing Routine

Written by Matt McGovern


Without structure or routine built around your marketing efforts, you're likely to lose focus and get distracted--something that's far too easy for small business owners andrepparttar self-employed to do--and your marketing will fizzle.

One simple way to add structure to your marketing is to create an overall plan that outlines for you exactly what you hope to accomplish and when. You can then supplement this with shorter-term, action-oriented "to-do" lists aimed at reaching your marketing goals.

Here's how I keep my marketing efforts pointed forward:

1. Every year, I create a short list of "Calendar Year Objectives"--goals I want to achieve by year's end. I usually give each goal a name, and then write two or three sentences describing what achieving that goal should look like. For example, an objective might be to write a book, followed byrepparttar 120076 title and subject matter, and by what date I hope to get it done. This does not have to be a painful exercise--my list usually fills only half a page.

2. Using my "Calendar Year Objectives" asrepparttar 120077 basis, I then create a "90-day Plan" where I outline specific steps as to how, inrepparttar 120078 coming 90 days, I intend to make progress toward my stated goals. Atrepparttar 120079 end ofrepparttar 120080 first 90 days, I look at what I've done, what's left undone, and then adjust as needed forrepparttar 120081 next 90-day cycle.

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