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·Small print. I’m not talking about legalese. I’m talking about using a font that is too small. Once again, it is harder to read on a screen than it is on paper. If your font is smaller than 12 points, and especially if it is smaller than 10, you are asking too much of your prospects. I know it looks cool, but looks don’t make sales.
·Distractions. If anything on your page is blinking, moving, changing color, or in any other way drawing your prospect’s eye away from
words he is reading, your bottom line is being hurt. The same goes for busyness. If there is too much on
page, even too much print, it will not be read.
Your web site may not look as exciting, but getting rid of these design elements will make your bottom line a thrill. And that is about as exciting as it gets!

Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: The Right Words Make A Dramatic Difference.