What are Your Thoughts on Marketing Re$earch?

Written by Wild Bill Montgomery


Continued from page 1

2. Your Price.

A. Is your market price sensitive?

B. If so, how doesrepparttar price of your product or service stack up against your competitors?

C. How are you justifying this price in accordance withrepparttar 121764 "Price Curve" of your market?

D. Is there an obvious perceived value in having a higher price?

E. How does your product Service and Support Pricing compare to your competitors?

F. Do you offer "credit terms" to aid you in higher pricing strategies?

G. How do you think your competitor(s) will react to your pricing structures?

3. Your Competition.

A. Are you in or entering a market that is already overrun with competition?

B. Have you prepared for this with a well-planned strategy to overcomerepparttar 121765 over abundance of competition?

C. What kind of companies make up your competition and can you compete with them in this market?

D. Have you diligently analyzed your competitions strengths and weaknesses?

E. Have you honestly analyzed yours?

Obviously these are not allrepparttar 121766 questions you need to answer to successfully market your product. But if you can answerrepparttar 121767 questions I've prepared here, you will find thatrepparttar 121768 answers to others will come more easily. I hope that you have given these questions more than a quick thought and haphazard answer. The old saying "more is better" certainly applies here. The more data you compile and apply to each question,repparttar 121769 better. Also, beingrepparttar 121770 dyslexic-absent-minded professor type, I have found that putting everything on paper makes it clearer, easier to remember and I have it to look back on when I need to refer to something I have long since forgotten.

Good luck to you in your Marketing Ad-ventures!

Wild Bill Montgomery MakingProfit.com: Home of the "InfoZone" Business & Marketing Article Archives and the Hot Newsletter "The InfoZone Weekly Report"!


Winning the Game: Your Strategic Marketing Plan

Written by Merle


Continued from page 1

The picture created in your customer's eyes about your company's products/services. When you think of positioning, think of "image." Positioning is very important in today's competitive world. Corporate marketing teams will often use positioning strategies when trying to target different target markets.

5) Marketing Mix:

The final step is to develop plans for each aspect ofrepparttar marketing mix and integrate them into your company's overall strategy. So, what's inrepparttar 121763 marketing mix you ask? They consist ofrepparttar 121764 "Four P's":

Product Place Promotion Price

You must use all four elements ofrepparttar 121765 mix in your strategy plan and devise a plan is needed for each. When you're developing plans for each element, ask yourselfrepparttar 121766 following types of questions.

A) Product/ What new products can we introduce? What type of service do our customers expect? What should our return policy be?

B) Place/ What types of places should carry our products? How will we get our products to our customers? How will we handle complaints?

C) Promotion/ What am I trying to accomplish through my promotion objectives? Branding? More sales? something else? What types of media should we use to advertise radio, TV, print, ect.

D) Price/ How will my product/service be priced in comparison to my competitors? Can I make a profit at this price level?

By keeping all ofrepparttar 121767 above in mind you'll design a strategic marketing plan that allows you to winrepparttar 121768 game and compete with your competitors.

Running a business, just like a game, relies on good strategy........It's your move....

Merle http://www.ezineadauction.com "Where the Best Deals in Ezine Advertising are Made" Subscribe to Ezine Ad Auction Authority and be kept up to date on new auctions as they're added and much more subscribe@ezineadauction.com For advertising information send mailto:advertise@ezineadauction.com


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