2. Your Price.

A. Is your market price sensitive?

B. If so, how does price of your product or service stack up against your competitors?

C. How are you justifying this price in accordance with "Price Curve" of your market?

D. Is there an obvious perceived value in having a higher price?

E. How does your product Service and Support Pricing compare to your competitors?

F. Do you offer "credit terms" to aid you in higher pricing strategies?

G. How do you think your competitor(s) will react to your pricing structures?

3. Your Competition.

A. Are you in or entering a market that is already overrun with competition?

B. Have you prepared for this with a well-planned strategy to overcome over abundance of competition?

C. What kind of companies make up your competition and can you compete with them in this market?

D. Have you diligently analyzed your competitions strengths and weaknesses?

E. Have you honestly analyzed yours?

Obviously these are not all questions you need to answer to successfully market your product. But if you can answer questions I've prepared here, you will find that answers to others will come more easily. I hope that you have given these questions more than a quick thought and haphazard answer. The old saying "more is better" certainly applies here. The more data you compile and apply to each question, better. Also, being dyslexic-absent-minded professor type, I have found that putting everything on paper makes it clearer, easier to remember and I have it to look back on when I need to refer to something I have long since forgotten.

Good luck to you in your Marketing Ad-ventures!

The picture created in your customer's eyes about your company's products/services. When you think of positioning, think of "image." Positioning is very important in today's competitive world. Corporate marketing teams will often use positioning strategies when trying to target different target markets.

5) Marketing Mix:

The final step is to develop plans for each aspect of marketing mix and integrate them into your company's overall strategy. So, what's in marketing mix you ask? They consist of "Four P's":

Product Place Promotion Price

You must use all four elements of mix in your strategy plan and devise a plan is needed for each. When you're developing plans for each element, ask yourself following types of questions.

A) Product/ What new products can we introduce? What type of service do our customers expect? What should our return policy be?

B) Place/ What types of places should carry our products? How will we get our products to our customers? How will we handle complaints?

C) Promotion/ What am I trying to accomplish through my promotion objectives? Branding? More sales? something else? What types of media should we use to advertise radio, TV, print, ect.

D) Price/ How will my product/service be priced in comparison to my competitors? Can I make a profit at this price level?

By keeping all of above in mind you'll design a strategic marketing plan that allows you to win game and compete with your competitors.

Running a business, just like a game, relies on good strategy........It's your move....