What a Ghostwriter Can Do for You

Written by Bill Willard


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Talk about building your reputation and boosting your credibility! Being published is a great way of telling people what you can do for them. The more often potential customers see your name and read about your business,repparttar more confident they’ll be in buying your products or services.

How Does it Work?

It all begins with a phone call or email inquiry torepparttar 138446 ghostwriter or ghostwriters you’ve selected. From there, ghostwriters will typically interview you overrepparttar 138447 phone and by email (often for free). Let’s say you want an article on “Designing Widgets”…the ghostwriter will need a detailed summary of your ideas to create a series of review drafts, which will go back and forth for your edits and, eventually, your approval. Ghostwriters will work closely with you untilrepparttar 138448 job is done to your satisfaction. Once you’ve signed off on it, they can call their media contacts (or yours) to shop your article.

A book-length project followsrepparttar 138449 same pattern, but takes longer and costs more—sometimes a lot more. You might want to testrepparttar 138450 waters with a self-published e-book before plunging into print publishing. E-books can be made available on a website (your own or someone else’s), and have become popular and highly effective marketing tools.

Whateverrepparttar 138451 job, however, talented, experienced ghostwriters know how to provide value to their clients. Atrepparttar 138452 end ofrepparttar 138453 day,repparttar 138454 ideas are all yours andrepparttar 138455 finished product carries your byline. Articles with free-reprint rights are routinely published in ezines and by websites, both of which can generate results, though you may prefer writing to a local readership.

For example, a financial advisor I work with approached his town's newspaper about writing for them on money matters. His name and reputation earned him a monthly 500-word column. Although he has plenty of ideas, he has a lot more profitable things to do than write. Spending a few minutes a month onrepparttar 138456 phone with me layingrepparttar 138457 groundwork for each column is a smart, efficient use of his time. It lets me do my job, whilerepparttar 138458 advisor spends more time where he needs to be: in front of prospects and clients.

Selecting a Ghostwriter – Talent, Versatility

Bill Willard, President of Willard Associates, has over 30-years experience providing high-impact written communications to small-business owners and independent professionals. A Phi Beta Kappa and former managing editor, he lives in Clearwater, FL. w.willard3@knology.net


Creating Customers

Written by Kevin M. Stirtz


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Find a way to build this into your routine. The more people you talk to and learn about (with regard to your product or service)repparttar more you will know what your customers really want from you.

The fun thing about this is you meet a lot of wonderful people inrepparttar 138373 process. And, you developrepparttar 138374 ability to match your company's strengths with what your market wants. You find out what you can and should offer as well as what you can't or should not offer.

The other nice thing about this idea is that it helps me remember that we are in business to serve our customers. That is our top priority. If we do that well,repparttar 138375 rest falls into place.

Kevin is the president of Coffee News Twin Cities LLC, a national trainer for Coffee News USA and an online marketing blogger/columnist for AllBusiness.com where he writes "Better Local Marketing." He can be reached at www.CoffeeNewsMetro.com or www.BetterLocalMarketing.com.


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