What a Ghostwriter Can Do for You. Trust and credibility are vital in creating consumer confidence. Promotional books and articles with your byline are
best kind of confidence-building free publicity, producing results rivaling those of standard advertising. If you’re a business owner whose marketing plans include publication or a Web presence, an experienced professional ghostwriter can help you focus on your subject, organize your ideas, and then write persuasively to your target audience.Do you ever have red-hot ideas for articles, books or a website, but never get around to doing anything about them? Don’t feel like Lone Ranger. Even if they could grind out passable copy themselves businesspeople should be doing what they do best…minding store, not staring at blank sheets of paper!
If that’s you, but you still believe in using media or your own website to build your business, consider hiring a professional ghostwriter.
Or, if you've already written a book, article or webpage and think it’s ready for publisher or webmaster, think again! A professional copywriter’s objective critique--complete with line edits and grammar, style and consistency checks--can spell difference between acceptance and rejection.
What Does it Cost?
Ghostwriters’ fees vary. Many charge by hour, some by word; still others are paid by job. Rates may be negotiable, and dividing charges into multiple payments is usually an option. Most ghostwriters ask clients to sign a contract, make a down payment (typically 50%) and charge a kill fee if job is cancelled. Clients requesting in-depth consultations may be asked for a retainer. Though not refundable, retainers usually are applied to any project charges.
Whatever cost, it’s worth it if you get good results. People like doing business with trusted experts. Being published in local or national media--or your own industry’s press--is best kind of free publicity, and automatically separates you from competition. As a marketing technique, promotional articles with your byline can produce results rivaling those of standard advertising. The exposure can persuade new customers to try your products and services, and reinforce your reputation with existing buyers. It can also generate traffic to your website and convince local journalists to call you when they need an expert news source or high-profile interview subject.
