Continued from page 1
You can do site updates weekly, monthly, or quarterly. Work out a special rate with your designer for this when that person does your original site design.
3. How much will it cost to host your site?
You can expect to pay a monthly fee to a hosting company to host your site. Some companies only quote a quarterly rather than monthly fee, so you'll need to translate that into a monthly cost.
Typical fees range from $9.95-19.95/month. I use http://www.realmarketing.com for $9.95/month for AttractClients.com, and Stoco.net for $10.95/month for Private Practice Marketing.com. I'm very happy with their services. Stoco.net is loaded with useful features, unusual for that price.
Your hosting cost will increase if you want extra services like a shopping cart or secure server, for example. These items can increase your cost to $45 or more per month.
There are many Web hosting providers that are willing to provide hosting starting with 50gb of web space. You can also compare different Web hosting providers on these sites: www.webhostdir.com, www.hostfinders.com, www.hostindex.com, www.hostsearch.com, and www.findahost.com.
Ask friends and colleagues for recommendations for good hosting services.
4. How much will it cost to create
headlines and text for your site?
I recommend a simple source because it gives you straight information that shows you how to write copy for
web.
Writing copy for
web is totally different than writing for
print media. So even if you are a good writer, your copy will not attract visitors unless you know how to write specifically for
web.
Get
single best downloadable ebook that teaches you how to do it and gives away
copywriters' secrets. This very affordable ebook will really teach you how to Make Your Words Sell. Learn how to do it yourself for about $20. See: http://myws.sitesell.com/mia123.html
When you learn how to do it yourself, you realize two major benefits:
1) Save
cost of hiring someone each month to keep your site fresh and updated.
2) Save
cost of hiring someone when you decide to add new sites later on.
Best of all, you KNOW how to do it, anytime!
In short, don't expect to create headlines and text with impact unless you use a good resource.
Words are very important online and text must be written in a way to have impact during those 1-2 seconds that you have to get a visitor's attention.
Without
right headlines and text, that visitor is gone with a click of
mouse.
5. How much will it cost for a merchant account?
You'll need a merchant account if you're serious about doing business on
web. A merchant account enables you to accept purchases online.
Merchant accounts have a number of fees and here are some guidelines:
Monthly statement fee $15 - $25
Internet gateway software $25 - $50
Annual fee $25 - $50
Discount rate 2.0% - 3.0%
Per transaction fee $.30 - $.50
As an alternative, you could set up an account with ibill at http://www.ibill.com or paypal at http://www.paypal.com. Check their sites for detailed information. Some people say that overall ibill and paypal are less expensive than merchant accounts but you'll need to compare "apples to apples" based on your business needs.
There you have it! Plan your budget based on your basic needs and remember, leave a cushion for unanticipated expenses, like those "bells and whistles" you want to add to your site after you're online a while.
I wish you abundant success and much joy as a new web owner!
