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You understand that getting in media doesn’t require you to be best financial planner on Earth.
I am also a big believer in direct mail marketing. It’s a superb tactic to build ongoing relationships with clients, customers, and prospects.
But, unless you’re ready to cough up big bucks to buy mailing lists, it limits you. You can only reach people you already know – ones in your database. All those people will get to know you better, and that’s good – but you won’t be meeting any new prospects. To do that, it’s either spend on lists or advertising, or learn how to get yourself some free publicity.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.