Third, we have "Call to Action" - this is what you want them to do. Online, we only have a few options, but they are very powerful. E-mail to you is one and a visit to your Web Site is another. If you have an 800 number, that should be included. But forget giving them a number to call that will cost them long distance charges - they simply won't do it. Forget about writing you for information - capitalize on their impulse.

Now how do I know I have a "great" ad? That's easy - you get responses. Does that mean sales - no. It means responses. The sales part is a whole different animal.

To wrap us this part of discussion, we must remember that it takes at least 5 to 7 exposures, on average in traditional advertising, to get a customer to "walk through your door". Advertising online is same. You cannot expect your ads to generate leads if they are only done once or twice, or by using a shotgun approach. Consistency here is key - keep your offer in front of your prospects on a regular basis.

Don't be afraid to experiment with your ad copy. Keep a notebook which has copies of your ads with one per page. When you get a response, make a note there and include their E-mail address. Rotate your ads on a fairly regular basis to ensure they are all getting a fair chance. After awhile, you will see which ads are generating most responses. Discard those that are not and concentrate on improving those that are.

I read another ad for Web Design and HTML coding in his ad was wrong. That sure built a lot of confidence.

Most people scan poorly constructed ads and simply "click away". Guess they feel like I do. If you don't care enough to write a credible ad, why should I think you'll care about me if I buy from you?

Many people rely too heavily on spell checker on their computer. This is a mistake. After you do spell check, get someone else to read it. When writing something, many times you get so close to article, you miss mistakes that someone else would quickly find. Many words that are being used incorrectly will pass spell check.

Remember - you usually only get one "shot" when a person sees your ad. If it is written well, and has an attention getting headline, you just might make that sale. If you want to do business on web, "Get Serious".