What Makes A Great Online Ad?Written by Bob Osgoodby
Trying to sell your product or service online differs from all other forms of advertising, and very few people seem to realize that this is completely different from all other traditional forms of advertising. Print media allows use of attention getting graphics. Radio allows music or jingles and of course TV provides both visual as well as auditory stimuli.Now a Web Page can also do this, but you have to get people there to see and/or hear your message. Spending a lot of money for a Web Page that no-one sees is like putting a "Bill Board" on a major highway and putting your Ad on back of it. Sure you may get an occasional person who walks behind it, but you are not accomplishing your purpose. The bottom line on any advertising campaign is to design your ad so that it gets attention. Classified Ads in Newspaper are a good place to start in designing your online ad. In order to do this, you will have to examine classifieds for a few days. Which ones run day after day and are really commercial in nature. They all have something in common, and after awhile you can get to spot them. OK - with that behind us, we have to get our message across with words - and only words. All "great" ads have three things which make them work. The first is an "attention getter", second is "tease" and third is "call for action". A great ad will first get someone's attention. If it doesn't do this, you are wasting your time and advertising dollars. An "attention getter" is basically title of your ad - you must use powerful words here - FREE GIFT, EARN WHILE YOU SLEEP, I WAS REALLY STUPID etc. are just a few examples. Don't forget that FREE is one of most powerful of these words. Titles that promise BIG EARNINGS or $$$$ EARN THOUSANDS $$$$ have become passe, and should probably be avoided. Next we have "Tease" - your purpose here is not to sell them something immediately. If we were selling a used refrigerator, we might say something about it to get them to call. Our purpose here is to get them to contact us for further information. You give them enough information to pique their curiosity. Don't try to sell them here - you simply don't have enough space to present your offer properly - in fact you could turn off a prospect if done improperly.
| | Get SeriousWritten by Bob Osgoodby
In browsing some of ads on net, it is immediately evident that some people just don't have a clue. I read a few yesterday as follows:"Join our MLM and earn beg income". This is either a typo or they are promising very little in way of earnings. This person obviously didn't proof their copy before submitting ad. Another ad promised huge earnings, but gave no contact information. Not a web site URL or an email address to be found. Guess they figure it is so powerful an offer, we will find them. What a waste of time. "Make Money! Turn $10 into $40,000 CASH like I did" - but wait - this guy is using a free email account. If he's making all that money, wouldn't you think he could afford one for ten bucks a month - maybe he is saving all those $10 bills so he can earn $40,000 CASH with each one. "Tired of "Rat Race"? Free online training and no capitol needed!" Did this guy mean "capital"? I'll hang on every word he has to say. "Exciting,EasyandProfitable" - guess this person never learned how to use that big bar on bottom of keyboard. I think you see where this article is going. If you are going to advertise a business on web, and you present less than a professional image - you're not going to do business. If you present yourself like above examples, enjoy your "walk on quiet side". Most people are not idiots, and I'm sure authors of above ads are not either. But why give that impression? I sure wouldn't do business with any one of them.
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