That is why online communities such as Yahoo!, http://www.yahoo.com/, America Online, http://www.aol.com/ and premier auction site, eBay, http://www.ebay.com/ are excellent examples of online brand success stories.

They built themselves up from basic foundation of providing a valuable and necessary resource. And it is certainly not a coincidence that they are also some of very few Dot.com businesses that are profitable companies on Internet.

Branding is important but alone it will not provide a web site with quality traffic that it needs to survive over long haul.

Your web site will need to provide visitors with a good reason for them to visit, not just once, but to repeatedly provide a sense of community that will bring them back for more, over and over again.

And without 'Customer Service', that is, attending to needs of your visitors and also 'listening' to what visitors want from you… you might as well pack up your web site and just play games with your computer.

Copyrights are important. If it were my creation, I would want to be compensated for it's use.

But customers at Napster were saying other things that it would do well for music industry to learn.

The popularity of Napster shows that people are not too happy about spending $20 for a music CD. There must be a 'Price revolution' in music industry.

It was VERY evident that people were EXCITED about compiling CD's with their own personal favorites. The music industry would score big to allow consumer to create their own music and pay a reasonable fee.

Napster members were so motiviated about this single aspect of music experience, that it could prove to be a valuable source of revenue for music industry.

The point is 'Customer' is speaking to Music Industry. If they listen and put wants and desires of their customers first, they will increase sales at a greater percentage rate then ever before.

3. Your 'Customer List' will determine value of your company.

The relationship between your company and your customer counts. All way to bank. Your past, present and future customer relationships will determine just how valuable your 'Customer List' will be for you.

It will determine value of your business.