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Just think - when you are online what is it that you want to achieve? The majority of people online are looking for something. It's unlikely that they are just surfing in a random fashion, although some people will do that. When online people are usually looking for specific information or seeking
solution to a problem.
Your job as a blogger is to make that information, and those solutions, available so that they can be found. In other words your content must closely match
wants of your target audience.
Make sure that your blog has a well defined theme and try to stick to making posts that stay on topic. Keep up to data with
news within
theme of your blog and provide your readers with your opinions on relevant and interesting items. Encourage feedback and always respond to questions from your readers.
Use a blog script or service that allows
easy addition of RSS feeds so that your blog site has fresh new content as soon as it is available.
Above all remember that each and every visitor to your site is a real person with feelings and emotions and be prepared to reveal something yourself in your posts. Your readers are much more likely to trust you if you allow them to get to know you.

John Taylor is a prolific writer, he is the author of several Internet Marketing related eBooks, including "Testing