What Every Blogger Needs To Know About Their Target Audience

Written by John Taylor


It doesn't matter what kind of web site you have you must understand your target audience and know what it is that they want. Please notice that I usedrepparttar word want and notrepparttar 118340 word need. There is a world of difference between wants and needs. For example you might need a means of getting from A to B and almost any vehicle would fulfil that need; but what you really want is a top ofrepparttar 118341 range BMW!

I write my blog with just one person in mind. In my minds eye I have come to know that person intimately, I understand his goals, his dreams and his aspirations and I knowrepparttar 118342 things that really interests him. He is my ideal reader, he soaks up every word and he clicks every link I include in each blog post.

Clearly, you can't please allrepparttar 118343 people all ofrepparttar 118344 time. So,repparttar 118345 best strategy is to focus on pleasingrepparttar 118346 people you can influence. You don't want passive readers, you want people who will take action. Readers who will click a link because you have recommended a new eBook or a new software product. Readers who will clickrepparttar 118347 "Buy Now" button and earn you an affiliate commission.

So, what do you need to know about your target audience?

You will get two types of people coming to your site... People with whom you have built up a relationship and who like to read your blog. People who have come to your site forrepparttar 118348 very first time. You have two jobs to do. You have to keeprepparttar 118349 first type of people coming back and you have to grabrepparttar 118350 second type of people's attention, persuade them to stay long enough to engage their interest and to convert them to loyal readers.

Starting Your Own Blog.

Written by John Taylor


I was sitting in my local Internet Cafe yesterday, I like to get away from my "home office" from time to time and it's a great place to go for a cup of Espresso and to meet interesting people. The rather attractive lady sitting next to me was typing away furiously and, when she had finished, I asked her what she was writing - I'm interested in learning how other people userepparttar Internet... some people call that being nosey!

It turns out she was a "Blogger" and she was updating her web site through a web browser. She was really interested in vegetarian cookery and she was adding a new restaurant review to her blog.

If you spend any time at all online these days you simply can't avoid reading something about blogs, they are becoming increasingly more popular; and they are a great way of building an online presence withoutrepparttar 118339 need for any technical knowledge. A blog is an abbreviation ofrepparttar 118340 term 'web log' which is a relatively simple content management system.

Quite a few years ago, web surfers began collecting information and interesting links that they encountered during their online travels. As time passed they started to create logs ofrepparttar 118341 information that they collected and they soon started to develop their own web logs. These web logs enabled them to updaterepparttar 118342 information and links as often as they wished.

Blogs are more permanent than posts to an online forum or to a discussion list, they are much more dynamic thanrepparttar 118343 traditional style home pages. They are also more personal than standard journaling, and definitely more public than diaries. A blog is often a mixture of what is happening in a person's life and what is happening onrepparttar 118344 Web, a kind of hybrid diary site. So, there are as many unique types of blogs as there are people.

There are a few common characteristics of a blog, but there may be slight variations withinrepparttar 118345 classification. Some blogs provide succinct descriptions of links withinrepparttar 118346 chosen theme ofrepparttar 118347 blog. Some others contain commentary and links torepparttar 118348 news ofrepparttar 118349 day. A few are endless stream of blurts aboutrepparttar 118350 writer’s day. Others are - political blogs, intellectual blogs, some are hilarious and some topic driven. They are all - Weblogs.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use