What Constitutes a Complete and Effective SEO Campaign?Written by John Metzler
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For most part, you get what you pay for with Search Engine Optimization. A quick fix will rarely works, and if it seems too good to be true it probably is. Talk to search engine optimization company about your concerns and make sure they understand your goals. Read their site and make sure they seem legitimate. Ask for results they've obtained for previous clients. Methods that not effective and have a chance to get a site banned include hiding text or links, participating in link farms, keyword stuffing, repeat search engine submissions, and copying web sites to multiple domains. Proper SEO does not involve tricks. Web sites that have well written and well focused content, have been advertised in one way or another (including link popularity development), and overall are a good informational resource will get traffic from search engines. Search engines are constantly updating ways to weed out spamming and illegal SEO methods, so think long term with any search engine optimization campaign.
John Metzler is the co-creator of Abalone Designs, Inc. www.abalone.ca, a Search Engine Optimization company in Vancouver, Canada. He has been involved in web design and web marketing since 1999 and has helped turn Abalone Designs into one of the top SEO companies in the world.
| | Why Optimize Your Site For Search Engines?Written by John Metzler
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Marketing companies will say that ongoing maintenance is needed to reach and keep top search engine rankings. While this is true, be careful how company says they do it. There is an affordable way and then there's a way to pad pockets of "experts." For more on this issue, read my other article entitled "What Constitutes a Complete and Effective SEO Campaign?" In short, affordable way will involve an intense content optimization followed by work to raise link popularity. This link popularity development should be bulk of any ongoing maintenance. A couple times a year keyword research should be done again and content should be looked at. Search trends can sometimes fluctuate so you want to make sure your content is still aimed at right audience.What is affordable and what isn't varies greatly from company to company, industry to industry. In bed and breakfast industry, $30 per month may be enough to keep a top 5 ranking on Google if market is not very competitive. A web site competing for a top spot in a database administration field may be looking at several hundred a week if not more. The bottom line is, if you pick right Search Engine Optimization company, your return on investment from an SEO campaign can be over 1000%. While there are other ways to advertise a web site (No, search engine optimization is not be-all and end-all of online advertising) very few can match wide targeted audience and affordability that search engines provide.
John Metzler is the co-creator of Abalone Designs, Inc. www.abalone.ca, a Search Engine Optimization company in Vancouver, Canada. He has been involved in web design and web marketing since 1999 and has helped turn Abalone Designs into one of the top SEO companies in the world.
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