What Constitutes a Complete and Effective SEO Campaign?Written by John Metzler
Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in form of submitting to link farms, or even dreaded "Submit Your Site to 1000's of Search Engines" scam. While basic premise of each of these ideas is true, execution of them is extremely important.First of all, your web site needs human attention. A real person should thoroughly analyze your site before any work is done. Get them on phone and ask them questions. There should be a clear process that Search Engine Optimization company uses and tailors to each client. The SEO company should also have a clear idea of what your goals are for your web site. The first step in any work that is done should be keyword research. Like any kind of advertising, you need to know where your target market goes and how they find businesses like yours. The keywords chosen should apply to theme of web site. High rankings for these keywords should also be obtainable given your budget. If you are a computer repair shop with one or two locations in a city and can not service computers outside your area, then targeting a term such as "computer repair" is overkill. The cost for obtaining high rankings for a term such as that will be far greater than what you will make from exposure, as much of your web site traffic will not be targeted enough. Once keywords have been chosen for web site, content should be updated to reflect them. This may include subtle changes to meta tags, page titles and text headings; or it could involve adding additional sections to site, rewriting content and reorganizing web site's structure. It all depends on specific requirements of site and market. Once on-page content optimization is complete, link popularity development needs to be done. A link development campaign should be done to acquire quality incoming links to web site. This phase of search engine optimization should take place as soon as possible and can be continued as needed. Reciprocal linking is fine as long as some caution is used. There are many sketchy services out there that use huge networks of gambling and pharmacy sites with no unique content. Always make sure that each incoming link can be interpreted by search engines as a 'vote' by that site for yours. It is worthless and possibly dangerous if site links out to link farms and Free-For-All sites (FFA's). Writing articles with a link to your web site, getting people to post on forums and message boards, and advertising or getting links to drive targeted traffic to your site are great methods to use in improving your link popularity.
| | Why Optimize Your Site For Search Engines?Written by John Metzler
Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume benefits of search engine optimization are obvious to everyone. While shelling out a couple thousand on an SEO campaign is common sense to some, others may find it hard to part with cash unless they know it is an investment in their business that is sure to bring a good return.Search engines account for a huge portion of traffic to web sites. Data varies depending on what sources you read, but bottom line is that search engines are used millions of times each day by consumers searching for goods and services. And having your business displayed at top of search results is essential if you want to do any business from major search engines. Nine in every ten users will find what they're looking for in top 10 results and won't go to page 2. It's obvious that people can make a lot of money from online sales, but how you advertise your products has a large bearing on what kind of profit you make. If you buy advertising space on Google AdWords or other services that charge per click, you may only shell out 10 cents for every visitor to your site - But what if it takes 100 clicks to make one sale? If your products only sell for $10 a piece, then there is no profit being made. Pay-per-click (PPC) campaigns will also never stop costing you money. Search Engine Optimization, on other hand, can be very affordable over months and years. Many SEO and Internet
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