Continued from page 1
The production phase can be broken down into three areas and will include:
Step 4a - The design production: The artistic look and feel design production, usability designing, navigation production, and image and button creation. The homepage of site and inner page template both need new design applied to them. The homepage design may use same template rest of site uses, or it may be unique. If it differs from rest of site, then make sure its look and feel is very similar to look and feel of inner page template(s). Also, if it differs, consider applying this entire step-by-step guide to homepage as well, treating it as a separate, but related entity.
Step 4b - The technical production: This entails html coding, any other coding to contribute to functionality and configuration of server’s environment. The technical aspects could also include any server side coding in a major programming language, database design and development, and site security measures.
Step 4c - The marketing production: This area includes creating homepage and pre-determined inner pages to be search engine and index friendly. It also includes copy writing for every page. Any mechanisms for interacting with visitors will be produced here. For example, forms on your site that asks users to give information are ways for a user to interact with your site. Although look & feel of form falls under ‘design’, and actual mechanisms that make form work falls under ‘technology’, purpose of forms will be very marketing-centric. What you ask, how you store data, and how you retrieve it and use it later are all marketing issues that should be addressed in this step.
Step 5 – Testing: The produced site now must be loaded onto a staging area that is exactly like production environment, or made accessible to testers only. During this phase, various people will test all aspects of site, including functionality, spelling and grammar, hyperlinks, and all other elements. This is often called Quality Assurance phase.
Step 6 – Publishing: This phase is push of new site from staging to production. Here site is made live and is now on World Wide Web.
Step 7 - E-marketing and maintenance: Unless site is marketed, it won’t matter how well-designed or technically robust it is, no one will ever visit or use it. Therefore, final and ongoing phase entails implementing e-marketing techniques, keeping site’s content fresh, and making continual adjustments based on site specific and customer research.
Whether you decide to tackle building a new website yourself, or you choose to hire someone else to do it, steps outlined above ought to be followed. If you decide to do it yourself, you’ll need to read up on graphic design and usability, Web technologies and e-marketing.
If you hire an outside company to build a site for you, ask them how they plan to accomplish it. Ask them if they have a set method for building a new site or re-vamping an old one. If they have a good system, it ought to look a lot like steps above. They ought to be proficient in all aspects of website development and be able to communicate to you everything they are doing and why. Remember, better your site is initially and better you manage your new site going forward, better your business will be.
Jason OConnor is President of Oak Web Works, The synthesis of Web marketing, design, and technology Jason is a Web development expert, e-strategist, and e-marketer who is successfully affecting the future of the Web in a highly positive way
http://www.oakwebworks.com
mailto: jason@oakwebworks.com