Website Manifestation - 7 Steps to a Successful Site Jason OConnor copyright 2004If you are in business for yourself, an executive with decision making power, or
head of your company, you are probably bombarded with advice, opinions and information about how to build or re-vamp your website and how to use it to your advantage in business.
To be as successful as possible in your e-business, you’ll need to plan ahead and you’ll need to properly fuse
disciplines of design, technology and marketing. From conception to reality,
process of manifesting a website draws upon a multidisciplinary approach.
The more time and effort you put into planning and building your website, or revamping an existing one,
more successful you’ll be. Your new site will have more potential in accomplishing your business goals, your business will look more credible to all
people visiting your site, and you’ll increase your bottom line.
The following is a guide for building a new website. It shows how a corporate webmaster or Web department creates a world-class website, and it is
same step by step process that every organization, no matter how small, should follow.
Step 1 – Discovery: The first phase involves determining
scope of
project,
timeline and scheduling parameters, everyone’s expectations, and your current human and technical resources.
Step 2 - Concept and Planning: The next step is to determine site requirements, business goals, types of functionality, site features, and a timeline and due date. You’ll need to determine who your site audience is,
demographics and psychographics of your visitors.
In this phase
architecture or organization of
information that will be included on
site needs to be planned as well. The most important part of this step is determining your goals for
site. You need to ask yourself and any other stake holders exactly what
new site ought to yield when completed. What do you expect
site to do? What do you want to get out of it? What messages do you want to convey to all
people who will eventually view it? What are
priorities of
site in terms of your business and making money? What types of people will be using
site and what will they want to accomplish while there?
Step 3 - Design Specifications: This is when
look & feel and a visual design specification are created. Here you’ll determine
fonts, colors and size and layouts, always trying to keep consistency paramount. You’ll want to write specifications for
images you’ll be using on
site as well. It’s also
time to decide upon and design
technical infrastructure and architecture of
site, server, environment and platform. You’ll determine what programming languages and databases will be used, if any, and any other technical features your site will need.
One of
secondary benefits of following Step 3 is that you’ll have a document to refer back to later on when adding to
site. If you hire a new Web person of company, you can give them this design specification document for them to follow whenever they work on your site
Step 4 – Production: Before this phase begins, everyone who is involved in this project, including people who give
final ‘ok’, need to know that there will be a technical and look and feel design freeze at this point. If any changes are needed during this point, then those changes will be done in
next redesign.