Excite http://www.excite.com/info/add_url

Inktomi http://www.positiontech.com/inktomi/enroll.cfm

Iwon http://search.iwon.com/commerce/submitasite.jsp

Looksmart http://submit.looksmart.com/info.jhtml?synd=US&chan=lshomeft

Netscape http://digitalwork.netscape.com/onlinead/registersite/

Yahoo! http://docs.yahoo.com/info/suggest/

Pay-per-click -------------

7Search.com http://www.payperranking.com/

ePilot.com http://www.epilot.com/backoffice/AdvertiserCenter3/default.asp

Espotting.com http://www.espotting.com/advertisers/list_yoursite.asp

FindWhat.com http://www.findwhat.com/content/promote.asp

goClick.com http://www.goclick.com/register.mod

Kanoodle.com https://safe.kanoodle.com/client_services/listings/

Overture http://www.overture.com/d/about/advertisers/

For those of you who want to try an automated service, I highly recommend Add Me! and ABS Easy Submit .

LINK EXCHANGES

With more than 3.2 billion Web pages competing against yours, you can't rely solely on Search Engines for site promotion.

In my experience, second most important marketing strategy is establishing link exchanges. In analyzing my visitor stats, it is clearly apparent that majority of my traffic comes from reciprocal linking partnerships I have established with Web sites that complement mine.

How do you go about establishing a linking partnership?

When I come across (or am referred to) an excellent online resource, I add it to my "Related Links" page, and, if it's appropriate, I contact Webmaster to see whether they might be interested in swapping links with me. More times than not, response is positive.

Since relevant, high-quality links coming to your site from other sites is increasingly important in getting good Search Engine rankings, I recommend that you put establishing linking partnerships high on your marketing to do list.

For more information about link exchanges, check out LinkLeads.com . LinkLeads is a targeted search engine/portal of Web sites seeking reciprocal linking partners. Membership is free. Getting results is relatively easy.

Although this list is far from comprehensive, these two tasks are an important starting point in your online marketing strategy.

Like building a Web site, promoting it to world is hard work, but I guarantee your sense of accomplishment will be well worth effort when you start to see results. More importantly, visitors!

I highly recommend taking time to research meta tags of your competition. Don't steal their tags; just look to see what they're doing to get ranked where they are. It is best to use phrases versus individual keywords. What phrases do you think your visitors will use to find you? I think this is an excellent activity for a brainstorming session with your peers, employees, and friends--better yet, your customers. Once you start showing up in search engines, reexamine your tags to see if you can tweak them to rank higher.

For an excellent overview on meta tags, visit:

WebLecturer.com http://www.weblecturer.com/lecturenotes/meta.html

For help choosing right keywords, visit:

Wordtracker http://our.affiliatetracking.net/wordtracker/af.cgi?2581

Title Tag--More important than meta tags is your title. The title tag displays your Web page's name. Be sure to include lots of keywords in your title tag, because most search engines consider these keywords in their relevancy calculations. (Note: The recommended number of characters for your title is 60.)

SEARCH ENGINE SUBMISSIONS

Although there are automated services that promise to get you listed on thousands of Web directories and free-for-all (FFA) links pages, it is recommended that you manually submit your site to top search engines. Be forewarned that it takes weeks (sometimes even months!) to get listed.

For a list of top search engines and a link to their submission page, request my article, "Site Promotion 101," mailto:sitepromotion101@sendfree.com

In addition to search engines, you should get your site listed in specialty directories--this also helps in link popularity. For a directory of thousands of specialty search engines, visit:

Search Engine Guide http://www.searchengineguide.com/