Web Site Promotion 101

Written by Joanne Glasspoole

So, you've designed a compelling Web site that you're eager to showrepparttar world. Every day you add fresh content and tweak your pages to make them prettier, more informative and faster to download. It's gonna pay off, you tell yourself, as you upload several new pages to your Web Host's server.

Midway inrepparttar 125141 afternoon, you stop what you're doing to check your traffic reports...You're excited and eager to confirm just how successful your Web site is. Waiting for your site statistics to finish downloading, your glee turns to dread when you learn that only two people visited your Web site all day.

What's a disillusioned Webmaster to do?

Here are a couple of "musts" to add to your to-do list to help you get started marketing yourself and your Web site.


Search engines are by farrepparttar 125142 most popular way to find information onrepparttar 125143 Web. Getting your site listed, however, is a chore, and it is oftentimes frustrating because results are not quick to see.

Although there are automated services that promise to get you listed on thousands of Web directories and free-for-all (FFA) links pages, it is recommended that you manually submit your site torepparttar 125144 top search engines.

Be forewarned that it takes weeks (sometimes even months!) to get listed.

Set up a tickler file to do site submissions on a monthly basis. Resistrepparttar 125145 temptation to submit more often, because your hard work will go up in a puff of smoke if your URL gets banned for spammingrepparttar 125146 Search Engines.

The following list is not all inclusive, but it is a good place to start with your Search Engine submissions.

Free Submissions ----------------

Ah-ha http://www.ah-ha.com/list/list_addurl.asp

AllTheWeb http://www.alltheweb.com/add_url.php

AltaVista http://addurl.altavista.com/sites/addurl/newurl

Ask Jeeves E-mail: mailto:url@askjeeves.com

Direct Hit http://www.directhit.com/util/addurl.html

Dogpile http://www.dogpile.com /help/addurl

Google http://www.google.com/addurl.html

Hotbot http://hotbot.lycos.com/addurl.asp

Lycos http://home.lycos.com/addasite.html

MSN Search http://listings.looksmart.com/info/msn_free_submit.jhtml

National Directory http://www.nationaldirectory.com/addurl/

Northern Light http://www.northernlight.com/docs/regurl_help.html

Open Directory Project http://dmoz.org/add.html

Scrub The Web http://www.scrubtheweb.com/addurl.html

Voila http://www.voila.fr/Informations/Moteur_guide/submit.html

WhatUSeek http://www.whatuseek.com/addurl.shtml

Paid Placement --------------

An Action Plan For Marketing Your Web Site (Part 1)

Written by Joanne Glasspoole

Build it and they will come. That might have worked in 1995 whenrepparttar Web was new, but today that's a fallacy. With more than 3.2 billion Web pages competing against yours, if you don't promote it, no one will come.

Outlined below are some tasks to add to your marketing checklist. I will begin withrepparttar 125140 most obvious--you wouldn't believe how many people don't think of these things!--and will finish with some more advanced techniques that really work.


Getting listed inrepparttar 125141 major search engines is important, but do not fool yourself--it is notrepparttar 125142 "be all." How many times have you conducted a search and ended up with over a million results? If your site is listed at 999,000, how many people do you think will visit? If you rely *only* onrepparttar 125143 search engines for your customers to find you, they probably won't.

That being said, there are some things you should do before you submit your Web site torepparttar 125144 search engines. To make your site competitive, you need to "optimize" your Web pages. What does that mean? It means making your pages "search engine friendly."

Although meta tags do not weigh that heavily anymore in search engine rankings, they are still important. The two tags that *must* be included in each of your Web pages are:

Description Meta Tag--Summarize your Web page using lots of keywords. This tag is very important, because many ofrepparttar 125145 engines will use it to summarize your site in search results. (Note: The recommended number of characters forrepparttar 125146 description meta tag is 150.)

Keywords Meta Tag--Because of abuse by unscrupulous Webmasters,repparttar 125147 keyword tag doesn't play as big a role as it did inrepparttar 125148 past. To avoid being penalized (e.g., banned), there are some rules you must heed. For example, do not repeat keywords more than three times and avoid usingrepparttar 125149 refresh tag as most engines view it as spam. (Note: The recommended number of characters for keywords is 874--of course, this number varies according torepparttar 125150 search engine in question.)

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