8. Put a notice on each Web page: Bookmark this Site. We update material bi-weekly.Then, be sure you deliver your promise.

9. Present your copy to inform, convince, and compel your visitor to click here to buy.

10. Keep your language simple (would you believe 10 grade level or lower--even if they are scientist)? Keep sentences short. Write only short paragraphs, especially first one. No more than 4-5 lines. When visitors see a long paragraph, it looks to hard to read and digest. Remember they are in a hurry.

11. Write a list of at least 5, but even 15 benefits your product or service offers. Take #1 benefit and start with a headline that includes that.

12. Write a list of at least 5 features. These don't sell, but can be used with a strong benefit to pull orders. Later, transform these benefits into bullets--so easy to read for skimmer.

13. Share your words with friends and associates before you pay someone to input or upload. This Casual Mini Marketing Survey may bring new book into copy. Ask your group what benefits compel they to lay out $20-$50 for your product? Ask what words would persuade them to buy?

14. Don't talk about yourself (bio) on your home page. Put up benefits, questions your visitors have that you will answer, and write all copy to "YOU," your intended customer.

So, don't be boring, obtuse, or trite on you site. Your headlines and other copy should titillate, move, and make your reader think, "This is amazing. I want this!"

These "tool-tips" can give valuable help to your visitors, and make your page look neater - you don't need to have long explanations on display. By including them in a title tag, your visitors will see them when they need them.

They'll work in Internet Explorer version 4 onwards. Netscape version 4 and later should show them correctly, but I haven't been able to test all versions.

Happy site building!