What good is your Web site if you want to sell something and your aren't? If your Web sales are down, check your copy. You need Web site copy with marketing pizzazz.Next time you think Web site--either putting up a new one, or wanting to improve yours for more sales than you ever dreamed of, use this checklist:
1. Rewrite in short benefit-driven sound bites or questions your visitor will feel compelled to respond to. example.
2. Make your headlines clear, short and direct. People come for easy-to-read material. Like you, they are in a hurry, and want free information fast.
3. Put yourself in your visitors' shoes. Think why are they at my site? They want to know first, that you can solve their problem with a magic pill.
4. Give your visitors a lot of free information . That's why they are on
Internet. After visiting you 5-10 times, they will eventually buy from you. Is this a lot of work? Not if you want to make ongoing, passive income while you visit Caribbean.
5. Aim your copy at your laser, targeted market. Yes, you have one preferred audience you should spend all of your promotion time and dollars on first. When you shot gun promotion campaigns to many groups, you don't get well known as expert, and you lose people's attention and loyalty.
6. Give your visitors new and a variety of free articles in your "free articles" link. Put a new one up every 2 weeks. Put NEW! beside each new article to draw attention to it.
7. Categorize types of articles you post on your site. Recently, I have divided mine into writing/self publishing, Online and eMail Promotion, Web Promotion and Marketing, and Web Site Sales Copy, and Online Business Entrepreneurs who need my information.
