Want a snapshot of opinion? Did they like that article? Did your readers agree with what was said or do they take opposite view?

Now it's easy

In past surveys would have taken considerable effort to design and publish and altogether was a process too long winded and therefore reserved for niche and bigger topics.

However, using sites like http://www.SurveyGalaxy.com surveys and questionnaires can be created and published via internet by anyone who has a pulse. Professional looking surveys and questionnaires created in minutes that make perfect compliment to articles that prompt opinion and debate.

The advantage over letters and e-mails are that all feedback is managed and measured and sites like Survey Galaxy will provide you with a real time poll that you can either keep to yourself or share with your readers.

It's not even one or other now

Link each article to an online survey and not only extend life of article as people have a channel to express their views, but involve your readers in discussion where they now know their opinion will be counted.

You think they would rather send an email? - no problem - include facility within survey and get best of both worlds.

It's fast, low cost, and easy to do; it will engage and empower reader, provide excellent feedback and having established a dialogue you then have opportunity to link to other related articles.

Try it now and register your opinion of this article here:-

http://www.surveygalaxy.com/surPublishes.asp?survey_id=1065

Above all else - reflect professionalism Never forget that your newsletter acts as your representative to all that see it. People who may have never met you personally will make judgments about your services solely by what they think of your newsletter.

Each issue may get saved and passed onto friends and associates. These are introductions to you services. They must make a high-quality presentation. Take some time to get look and feel right. If you're using a word processing program, for example, to produce your newsletter, you're really selling yourself short. That may have worked all right 15 years ago, but in today's reality it's just not going to give you a professional looking piece. Of course, since I run a newsletter design service, I'm going to tell you to seek out services of a professional - but that would be a sort of hard sell. At least, collect some examples of newsletters that you like and use them as guides.

The number one problem most people have when doing their own newsletter is to stress over content and then put too much into each issue. A good rule of thumb for a standard 4-page newsletter is three articles of 500 - 700 words. Be sure to work in some higher quality graphics to break up text. Never, never, never use graphics that you've down loaded from web. Their resolution is much too low to be of any worth in print. They'll just make your newsletter look tacky and low end.

Make commitment When you send your newsletter consistently, it communicates to your clients that you're professional. You're establishing a presence and it says that you plan on being there for them in future. This is guaranteed to help you build a stronger business that's not overly affected by outside economic factors.

This article was written by Barbara Saunders, owner of Newsletter Associates, a complete newsletter service helping companies and organizations build their relationships to fuel their business. For more information, visit www.newsletters-inc.com. (c) 2004 Barbara Saunders. All right reserved.