Want to start a publishing revolution?
Calling all publishers, editors, journalists and freelance writers. It's time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate, get closer to your readers and engage their mind and soul - we're talking revolution.
As it was in beginning
Publishers have for many years relied on letters to get feedback from their readers and although email has opened up this method of communication it is still time consuming and difficult to process with only a fraction of received correspondence ever being used.
Let's face it, as well as being an overhead for publisher, to most people it is an unrewarding medium in terms of effort required and response received, just think of number of letters that go unpublished and unread.
As it is now
The Internet has brought new channels of communication and has opened up opportunities that allow us to challenge traditional methods. The Internet is now a mature technology, no longer preserve of new fad brigade but a technology that has been embraced by a global population, young and old alike and it allows us now to re-evaluate way things are done. Newspapers, trade journals, magazines and ezines now have opportunity to change mental process.
When people read an article they often would like to comment, and historically this has required them to feel strongly enough to put pen to paper; or with creation of Internet send an email. Sure emails are easier but it still takes time to craft an email and time for majority, is what they haven't got. The letters page although interesting are at best a snapshot of comments; a well crafted and well written letter on any given subject may hold view of majority, or minority, as it is a free text medium and difficult to measure.
As it should be
Now consider advantages of linking articles to online surveys where as a publisher you will have ability to obtain valuable feedback from your readers and in a form that can be easily measured. Just as important as you communicating with your readers is giving your readers a way to communicate with you where they know it will count.