Getting “The Call”

Where’s business benefit? Simple…”the call”. Whenever someone has a plumbing problem, where is first place they go? It’s usually Yellow Pages, to look up a plumber who can come out to fix problem. With my friend’s service contract in place, who do think “the call” goes to now? I’ll give you a hint…it’s not major plumbing chain with big Yellow Pages ad. By having such a contract in place, you become “first call” for a client, a critical piece in client retention puzzle.

The annual services are not a burden for business. The routine maintenance takes very little time and is well received by customers. Often, a problem may be located during an annual inspection that requires repair, hence my friend generates business by locating problem and bringing it to homeowners attention. Whether it’s legal services, computer repair, web hosting, or web design or any other type of small business, you could come up with some kind of annual service to offer your clients as part of a service contract.

Think about applications for your business. Imagine if you could make yourself first call a potential customer makes then they require a service or product like yours. Imagine if you got call, and not your competitors. Small businesses spend so much time and money on advertising and other promotional efforts to just to be that company that a client calls first. Using a service contract, you might be able to get that call free.

The next time you are frustrated by a loyalty program that you think you can’t match, look to yearly service contracts to provide a weapon against your larger competitors.

The fact is, easiest and cheapest way to get targetted traffic to your site for free is to send an e-mailing to past prospects and clients asking them to check out your latest offer.

7) Get right tools

These tools consist of an email software capable of sending mass personalized mailing to your subscribers so you can send unlimited non-spam emails.

8) Test different key elements of your marketing

Headlines, appeals, calls to action, guarantees, prices, advertising vehicles, etc. Most marketers either don't test at all, don't test enough, or don't test properly, and as a result get same mediocre response.

But many ulta-successful marketers test almost religiously, which is a crucial secret to their success.

This is only secret to Internet marketing. The more you test, more money you will make, period. Test ads of all sorts, sales letters, ordering systems, angles and everything else that has to do with increasing orders. Set up your website to test constantly right from start!

9) Promotion

A well devised advertising strategy is key to snowballing your profits each month. Setup a daily promotion schedule and stick to it. No business can survive without promoting. The secret is consistency. Promote at least once per day, every day to grow your business to mammoth sized proportions!

10) Time, Focus, Automate & Delegate

Manage your business time well, and focus on most productive activities. Automate and delegate where possible.

© 2003 by Jean Lam