Want to Keep Your Customers? Sign Them Up!

Written by Will Dylan


Want to Keep Your Customers? Sign Them Up!

Service Contracts Offer Low Cost Method to Retain Clients

With loyalty programs and other customer retention initiatives popping up everywhere these days, many small business owners ask themselvesrepparttar question “What should I be doing to retain my clients?” Since you don’t haverepparttar 121109 resources to launch a brand new loyalty program for your business, you may not be able to compete toe-to-toe withrepparttar 121110 expensive loyalty programs offered by large companies to draw customers in and keep them, such as “AirMiles” programs. However, there is one thing you can do…sign your customers up for life today using Service Contracts.

Service contracts are essentially an agreement between your business and your client that outlinesrepparttar 121111 services you will provide to them in exchange for a stated “membership” or “service” fee. You can see this theory in practice at some local warehouse clubs, where a yearly membership fee entitles you to buy items at wholesale prices.

Service Contracts at Work

Here’s an example of how a service contract can benefit a small business. A friend of mine runs a small plumbing business, competing against a national plumbing chain. Every time he visits a customer, he brings a contract with him. For a small fee,repparttar 121112 customer can sign up for a list of annual maintenance services offered at no additional charge. In other wordsrepparttar 121113 client pays once and then receives yearly plumbing maintenance. Many customers sign up forrepparttar 121114 deal because my friend offers them a discount on their existing repair job onrepparttar 121115 spot to sign up. Oftenrepparttar 121116 discount is equal torepparttar 121117 cost ofrepparttar 121118 membership, hencerepparttar 121119 services inrepparttar 121120 contract are essentially free.

Your Online Business Needs More Work

Written by Jean Lam


As unbelievable as it may seem for some, money can really be made online. But to succeed inrepparttar online world, a substantial effort, dedication, patience and perseverance are required in order to reaprepparttar 121108 rewards inrepparttar 121109 long run.

Below are ten important points to consider if you are serious about making your online business success a reality.

1) Own a domain name

No one without a domain can profit online. A domain is a real estate. You must own one. You must be prepared to develop one. It's very important.

2) Have a professional website design

Amateur design is embarrassing and won't help you make money. If you want people to treat you seriously and regard you as a professional, get professional design assistance.

3) Be hungry

One reason people fail online is because they believe inrepparttar 121110 "post it and they will buy" myth. The Internet doesn't work for people who aren't DETERMINED to understand it and make it work. You cannot lay back and profit online.

4) Sell value

Some people online sell crap. Crap will never make you successful online, or off. What people want, particularly in uncertain economic times, is VALUE. Value always sells.

5) Target Your Market

A common mistake among some web marketers is not generating "targeted" traffic. Targeting your market can berepparttar 121111 sole component to increasing your sales dramatically. It makes a huge difference inrepparttar 121112 response or conversion rates.

6) Build your database

Building your database and starting an opt-in e-mail list (also referred to as an e-zine or online newsletter) ensures you'll always have a ready supply of prospects to sollicit, and allows you to create a continuous revenue stream that pays off every month with little or no cost.

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