Third, a hot market is one that will keep growing. As marketers we work very hard to test our ideas and prove our theories in order to find what works. The reason we do this is so that, when we find right formula, we can roll it out to masses. To succeed in this, there have to be masses to roll out to. The best definition of failure is to get an increasing share of a shrinking market. In a hot market, market potential is growing.

Once we clearly define our market, making sure it's a hot one, we can begin with confidence to build marketing strategies that will ensure our long term success.

What makes pop up windows so effective (when used properly) is that they become center of attention. They quickly grab readers attention, and in order to close pop up window, visitor has to click box shut. With an effective ad in pop up window, you can generate additional profits.

You do not have to be a rocket scientist to create a call script for a pop up window on your web site. Here are a few resources that you can go to learn about creating a pop up window:

http://www.siteexperts.com ips/backend s15/page1.asp

http://www.angelfire.com/ct/ctsdomain/popup.html

http://www.nowsell.com/internet_business/html/pop-ups.html

http://www.ezine-tips.com/articles/format/20001208.shtml

Originally when web sites such as Tripod, Geocities and Angelfire were giving away free web space, users had to display companies banners on their site. But these companies got smart and have now installed pop up windows when these free sites are accessed. It gives them better response to their ads and greater profits.

Although pop up window method has been tarnished by a few companies and online adult industry, serious marketers can still use this technique to their advantage.

If you are an ezine publisher, you can expect number of new subscribers you get everyday to almost double. Just don't put a pop up window on every page of your web site. This can really annoy potential customers.

Once you get your pop up windows working, you should develop a mechanism to track response to window. This will help you find what offers work more effectively.