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How does hover ad work and why does it work?
Generally speaking, with hover ad codes embedded into a webpage, it does slow down downloading of page a little but let’s take www.auction-essentials.com as an example. Even if downloading of webpage is slowed down a little, an interested reader won’t mind unobtrusive ad. Imaginative and creative minds have even put a new twist to hover ads. They can make hover ads a little transparent too, so, even if hover ad is on top of a portion of page (or text), they won’t miss a thing because ad is sort of transparent. Brilliant, won’t you agree?
How effective are hover ads in bringing traffic?
Not surprisingly, since hover ads are less irritating than popup ads, hover ads are more effective for branding, newsletter signups, announcements, advertising, and promotional campaigns. Because hover ads are not like flash ads that run away every time you try to close ad, they are more ‘tolerable’ making exposure rates higher and more effective.
As one user and advertiser said, “If commercials on TV irritate you, does it make you stop watching TV altogether?” The answer is a resounding NO. Internet marketers are flocking to this new technology and using hover ads as a way of getting their most important messages in front of their website visitors without annoying or irritating them.
Tanner Larsson is a veteran entrepreneur and the creator of the award winning HoverPro Ad Generator. Create powerful attention-grabbing Hover Ads for your website. Free DEMO! http://www.HoverPro.com