Hover ads have been touted as replacement and successor of those irritating and annoying pop up ads and it seems that world have mixed feelings about this new advertising method. According to a popular Internet Marketing Dictionary, Hover advertising is a new method of displaying a message in a webpage. With painful death of pop up ads, along comes next generation of Internet advertising, Hover ads.

What is a hover ad and what do they do?

The great big news is this – pop up killers that has been on a killing rampage since middle of 2004 or earlier cannot kill hover ads. You see, a pop up ad is a new web page that pops up whenever any page with popup codes embedded in them. Compare this to a hover ad. The hover ad is a kind of ad that hovers within HTML page itself, so, popup killer applications can’t get to them unless they kill whole webpage….which isn’t exactly what advertisers and media is looking for.

Pop up ads mainly use Javascript to load new popup windows while hover ads use DHTML (something like HTML – DHTML stands for Dynamic HTML).

There was a time when reciprocal linking was a number one priority among webmasters and SEO’s for obtaining a good search engine position, that time alas is no longer with us.

This is in no small part because webmasters are no longer dedicating as much time to link pages. Why should they spend hours and hours getting link partners and then making sure that their are linking back to them when all they have to do is spend 5 minutes joining a web ring or 20 minutes a day updating their blog or rss feed.

More and more we are using other methods to get sites linking to us, such as joining web rings, or on placing keyword rich text ads placed on carefully selected forums or interest sites. These bring us keyword relevancy weight we crave so much as well as targeting people who actually have an interest in product or idea we are marketing.