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The workload of conducting an eCourse with hundreds or thousands of clients via a normal email client would be tremendous. It could easily become a full-time job to send messages, subscribe members, unsubscribe members, avoid sending duplicate messages, and so on.
All this is completely unnecessary.
There are several stand-alone programs that are designed specifically for electronic courses. However I do not recommend any of them right now.
This is because you can simply accomplish exactly
same thing by using an inexpensive autoresponder instead of spending several hundred dollars on a customize software program.
Autoresponders are ideal for conducting eCourses because once
autoresponder is setup it requires no daily maintenance from you. Ever.
Software that you run on your computer requires you to start
software daily, import and export contact info of subscribers, process subscribe requests, process unsubscribe requests and other general daily maintenance tasks. Yuck!
A real drag, which is truly unnecessary.
Just keep in mind that you can load a series of sequential lessons or messages into your autoresponder, set
frequency of communication whether that be daily, weekly, monthly, or quarterly and sit back and let your messages get communicated to your market.
Your autoresponder handles all
tedious tasks for you.
The beauty of this is that whether you are communicating with one person or one million,
daily workload to communicate with
course participants is exactly
same.
Zero.
Another way that you can implement eCourses or eSeminars is to tie your autoresponder messages in with multimedia formats like MP3 files, flash animation, and even live video.
You simply preload your autoresponder with instructions on where to access
next lesson, set it and forget it.
Each day, week, month, or quarter your course participants will receive instructions and you will maintain regular communications with them. All on autopilot.
This is a win/win for everyone.
The choice to use email, flash, streaming audio or video is best decided upon your circumstances and your technical ability.
I strongly recommend keeping things simple. Stick to email autoresponders. However if you hate typing then instead of typing your course materials you can record
information with an audio recorder such as All Sound Recorder.
That way you communicate
same information with less typing involved. The downside is that all multimedia files will increase your monthly bandwidth far in excess of what will be accomplished through using just email.
So if monthly bandwidth is an issue stay away from multimedia. Especially if your web provider charges a premium.
Stick to simple email eCourses and you will be able to provide valuable information to your market and remain in touch with them, all while keeping your life as simple and stress-free as possible.
For free autoresponders that you can run from your own hosted domain check out http://willmaster.com
He offers both free and paid versions of his autoresponders. If you use AOL or a web host that prohibits custom CGI scripts your next best bet is to use one of
remotely hosted autoresponders such as provided by http://besent.com and http://sendfree.com
Each of these solutions allows you to communicate as frequently as you wish and with very little administrative headache to all of your clients, not just those considered to be ideal.
And best of all this can be accomplished without
need to hire a full-time staff, even if your clients number into
hundreds of thousands.
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André Bell is principal marketing consultant with André Bell Consulting Group. A free copy of his new book "101 Marketing Secrets Revealed" is available through his site at http://www.economicbooster.com