It is nearly impossible to remain profitable while employing enough people to maintain frequent contact with existing clients, let alone seek new clients.

And even for companies with deep pockets, hiring outside sales reps, trainers, and speakers to communicate monthly, weekly, and in some cases daily with all clients in organization is just plain ludicrous.

The high cost of human-to-human contact makes it impractical to attempt to implement a steady stream of consistent communications with everyone.

A common solution is to regularly communicate with company's ‘ideal client’ and neglect all others. It becomes agame of economics.

There is a better way.

A better solutions for maintaining regular communication with your clients and prospects while at same offering a valuable service is to adopt Internet eCourses and eSeminars in place of in-person courses and seminars.

Electronic seminars (eSeminars) are similar to real seminars or real courses that you attend at a local college or meeting facility.

Just like real courses you have a fixed term or time period in which to complete course, and a fixed subject to discuss.

For example let's say you sell automobiles and you want to maintain regular communications with your automobile buyers.

What you could do is conduct an electronic seminar every month which discusses a new facet of maintaining vehicle or informs course participant of new developments in industry that may affect them and that they may be concerned with.

The purpose of eCourse is not only to provide a valuable service by keeping your clients educated, but to insure that they remember you now and into future when they are ready to buy again or refer business to you.

The more contact you maintain less likely they are to forget you. The less contact you maintain more likely they are to forget you :(

A side benefit to regular communications is that within your course you can refer to other products or services that you offer, provided discussion remains within theme of electronic course.

If your course drops into hard selling or hucksterism then most people will drop out of your course or add your email address to their spam filters.

That’s bad!

So keep discussion centered on topics that are of real value to your course participants and they will remain with you for as long as course continues.

These virtual seminars eliminate most, if not all, costs ordinarily associated with communicating with clients on a regular basis.

You can now afford to reach all clients, not only those considered to be ideal.

This is possible because your electronic messages will be available online 24 hours, seven days a week--without need for any employees to maintain contact.

Now don't get me wrong I’m not saying that Internet can completely replace people, especially in areas where high personal contact is necessary. I’d forego a virtual handshake for a real one any day.

However strength of Internet is such that it can decrease common costs associated with communicating to large numbers of people on a consistent and regular basis.

This is important because more frequently you communicate with your target market greater chance of their remembering you, and greater chance of their buying from you again in future.

Even if they don’t buy from you right away, communicating regularly helps maintain relationship you worked so hard to build.

You are able to eliminate losing your clients to your competitors as a result of letting even one person slip through cracks.

The biggest challenge they find is not coming up with ideas to write about, biggest challenge is often figuring out how to begin a book or article.

What can they say to get things started?

After reading some 2,000 books in past 27 years I think I've cracked code on writing non-fiction.

Here are my 'quick start' opening lines that anyone can use for any book or article to help get started right now at becoming an author.

How do you use these quick start opening lines?

Easy.

Do you recall when you were a kid you played a game where one person started with a word or phrase and each person around room had to add another word or phrase until at end of chain you had a weird and completely senseless story that made everyone laugh, even though it made little or no sense?

Well, we are building on that childhood experience.

The difference here is that you probably will not have a bunch of others in room helping you and your article or book will make total sense.

So start at first opening line and complete sentence with whatever comes to mind for your subject and your audience.

This exercise will give you momentum needed to get started.

Of course, these phrases will not give you "meat" you need for your article or book. That must come from your own knowledge, skills, experiences, and research.

This may sound difficult or even strange but bear/bare with me, you'll see how simple this is once you actually try it.

I suggest starting at top of this list and working your way to bottom.

Yes, write a complete sentence for each of these 101 opening phrases. This will give you a huge start at creating your book, plus when all is said and done, you may end up with 101 usable sentences or complete paragraphs for your book or article.

If one phrase prompts you to write your entire book or article then do so. Feel free to write more than one sentence if thoughts come to mind. There's no reason to stop writing your book or article just to finish these exercises. The exercises are designed to help prompt your creativity. So if that happens go with it.

Of course if any particular phrase is inappropriate for what you are writing about, skip that phrase. Don't get tied up by perfectionism.

Still seem a little strange?

This might help. Imagine someone you trust and who is very articulate is right here with you, prompting you with opening phrases found below.

What can you add to these phrases that will make a complete sentence for what you want to write about?

Let's begin: