Use a Guarantee In Your Headline To Increase Trust.

Written by George Dodge


Continued from page 1

You don't have to userepparttar specific word 'guarantee' in your headline, other similar words or phrases will work just as well, for example Brian Keith Voiles, a famous copywriter, gives as an example of a guarantee type headline,repparttar 108011 following:

'Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!'

Don't forget, keep testing your headlines. Don't fall in love with any particular headline. If your headline does not produce results, trash it and use another. Use your best headline as your control and try other headlines to see if you can beat its' results.



George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.


Top 3 Reasons Why Your Headlines Fail

Written by George Dodge


Continued from page 1

2. You Fail To Tell The Reader What Is In It For Them To Continue Reading!

Where possible, your headline should present your strongest benefit torepparttar reader. Ifrepparttar 108010 reader can identify a want they have with finding a solution to that want in your ad, article, or sales letter, then they will continue reading. If they don't see any benefit to reading on, they won't. Remember, it is all about what is in it for them,repparttar 108011 reader.

3. You Fail To Connect With The Reader!

If your headline is not addressed torepparttar 108012 reader, they will not be interested in what you have to say inrepparttar 108013 rest of your ad, article, or sales letter. There must be a match betweenrepparttar 108014 message andrepparttar 108015 target audience, of whichrepparttar 108016 reader is a member.

So, in summary, if your headline doesn't stop your reader dead in their tracks and get them to read further into your copy, then all is for naught!

The time it takes a reader to scan most headlines and decide whether or not to stop and read your copy or move on is less than 3 seconds!

As a result, many professional copywriters spend as much time creating their headlines as they do forrepparttar 108017 rest of their copy.

Creating 100 or so headlines before pickingrepparttar 108018 headline whichrepparttar 108019 writer feels is most likely to succeed is not uncommon.

Alternative headlines can often be used as subheadlines in long copy. These subheadlines help pullrepparttar 108020 reader further along intorepparttar 108021 copy and towardsrepparttar 108022 ultimate goal of a sale.

Be sure to give your headlinesrepparttar 108023 time and effort they deserve and they will reward you with sizable sales.

George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use