Use a Guarantee In Your Headline To Increase Trust.

Written by George Dodge

Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust inrepparttar reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing.

Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'

That headline worked great for Domino's, could a similar headline work for you? Think about your product or service. Do you have a USP that would make a great headline? Can you guarantee it? If so, test putting a guarantee in your headline and see what kind of response you get.

Top 3 Reasons Why Your Headlines Fail

Written by George Dodge

Many professional copywriters estimate thatrepparttar headline contributes to 80% or more ofrepparttar 108010 success of any ad, article, or sales letter.

One direct marketing expert goes so far as to creditrepparttar 108011 headline with 100% ofrepparttar 108012 success or failure of any ad or sales letter, because ifrepparttar 108013 headline fails to pullrepparttar 108014 reader intorepparttar 108015 main body ofrepparttar 108016 ad or sales copy, then there is no chance of success!

And they are both right! If your headline fails to perform its' function of gettingrepparttar 108017 reader to read further into your copy, thenrepparttar 108018 headline is fully responsible forrepparttar 108019 failure ofrepparttar 108020 ad or sales letter.

However, ifrepparttar 108021 headline is successful, then other sales copy factors come into play, such asrepparttar 108022 benefits presented,repparttar 108023 guarantee,repparttar 108024 offer,repparttar 108025 close, etc. Now they all share inrepparttar 108026 effectiveness ofrepparttar 108027 sales copy as well. But ifrepparttar 108028 headline fails, they then play no part.

Think about how you read a newspaper or magazine. Do you start withrepparttar 108029 first article and then read every word from front to back ofrepparttar 108030 publication?

Of course not!

Instead, you quickly scanrepparttar 108031 headlines, looking for something that interests you, either because of curiosity or because there might be something in it for you. You skip over allrepparttar 108032 rest!

Well, guess what. That'srepparttar 108033 same way your readers view your ad, article, sales letter, or sales page.

So, here arerepparttar 108034 three main reasons for headline failure.

1. You Fail To Grab Your Reader's Attention!

Your headline serves asrepparttar 108035 ad for your ad, article, or sales letter. Its' mission is to grabrepparttar 108036 reader's attention, stop them dead in their tracks and get them to want to read further down intorepparttar 108037 article. If your headline fails in its' purpose, thenrepparttar 108038 whole ad, article, or sales letter will fail because they will never get read!

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