The sig should always include: (1)Your name; (2)Your URL; (3)A tagline – “service with a smile” or “the best in baby products”; (4)Something special just for your target market, preferably something free. For instance, I direct reader toward one of my free teleclasses or e-courses that would suit him or her particularly.

The logistics? Most email systems allow you to set up a standard sig that you can tweak a little as occasion dictates. For instance, I use a quotation in my sig and if I'm doing parenting coaching with a client, I make quotation related to parenting. But even if you're on aol for instance, and have to enter full sig yourself each time, it's worth effort.

You can also add a graphic or an animated gif to your sig. It catches eye and you can choose one that communicates. I have one of a fish in a fish bowl and use quote "The last thing fish knows about is water."

Last, but not least, go to www.pagoo.com and add a free recording of your voice and message. It does a lot to establish relationship. Think of sig as a mini-billboard. Let it speak for you.

7. Do more research and create an e-course on love in general. I have one currently called "Write a New Ending to Love Story".

8. Break it down further and do theory of love applied to parenting.

9. Then I get topical - Valentine's Day would be a good time, or Christmas, season of love.

10. Submit an article to local newspaper on hot new topic.

11. Prepare a teleclass on topic.

12. Offer free seminars around town on topic, like for churches, and organizations, and list it with Speakers' Bureau.

12. Make an e-book.

I get a lot of mileage out of one book or topic. Best of all, by time I'm finished I've learned topic backwards and forward and am well prepared to incorporate this into helping my clients.