Use Your Sig for All Its WorthWritten by Susan Dunn, Coach
Permission is granted to reprint this article if bio line stays intact.Email is a unique opportunity when you’re marketing. It’s like being a business owner and having customer standing right in front of you, a captive audience. Treat this person as target market and make your signature block, your “sig,” work for you. It's part of branding. I don't recommend using an autoresponder unless you absolutely must. The Internet is very relationship-oriented, and more you can personalize your message more it will attract, and less it will appear like spam. In coaching, many coaches attach quotations to their sig lines and also use unique closings. Because coaching is a relationship, and based on a “fit” between coach and client, it's good to use every opportunity to broadcast who you are and to engage reader. You are into a relationship from first second you make contact, whether you acknowledge this or not. Unique closings also prevail. "Butterflies and sunshine," and “we’re all in this together,” as well as “joyfully,” and “vibrantly” have appeared in my email box. This tells you something about person that's unique right away! At same time, nature of quote coach chooses tells me much about their style and personality. Some are bold (“If you can’t see light at end of tunnel, stride down there and light damn thing yourself,” –David Wood). Some are tender, (“Beyond wholesome discipline, be gentle with yourself. You are a child of universe,” –Max Ehrmann), and some are humorous (“The average, healthy, well-adjusted adult gets up at seven-thirty in morning feeling just plain terrible.”) I'm getting more and more quotes from businesses as well, and I like them. While this form of closing may not be appropriate for your use with your business, be aware of potential of sig.
| | Marketing a Professional Practice Free Through WritingWritten by Susan Dunn, M. A.
Since I'm a writer and a coach, I grow my coaching practice by writing; it gets my name around, establishes my expertise, promotes my services and also field of coaching.Always do your marketing in areas that you love! It works best. Writing itself takes time, so I economize my efforts. Here's what I do: 1. Read a current interest book such as "A General Theory of Love," by Lewis, Amini and Lannon. Then I do extensive Internet research around topic to see what else is out there. 2. Review book on Barnes & Noble, amazon.com. 3. Write an article about new theory of love and submit it to your particular trade sources. 4. Create Top 10s, Coaching Tips, and Quotations from material. (Submit to www.topten.org) 5. Rework material and write a story for another sort of ezine (relationships, for instance, or singles) - this could be for free, or for money. 6. Write an article on topic for your own ezine. If it's a large topic, break it down into a series of short articles.
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