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7. Free 30-day trial. Get their credit card information at
time of order, but don't charge them until
month is up. Another variation is
30 day trial for $1.
8. Pre-publication sale. Start taking orders before your product is even ready. (Seeing orders come in is also a great incentive for you to finally finish creating that product!)
9. VIP discount. Give a special offer to a certain group. Show your e-zine subscribers, your clients, your speaking audiences, etc. that they're special.
10. Buy one get one free! Yes, this can even work for information products and services. The purchaser can give
extra copy to a colleague as a gift, or two people can split
cost and essentially get your product or service at half price.
11. Special bonus. Give something extra if people purchase before a certain date. (This is a great strategy to up your sales without cutting your prices.)
12. Package discount. Offer a big discount if they order all your products/services or a select combination thereof.
13. Birthday sale. Or any fun occasion... Valentine's day, your anniversary, groundhog day, your dog just had puppies, your kid just lost his first tooth -- have fun with it!
BONUS TIP: Many of these options for coupons, discounts, cutoff dates, etc. can easily be set up with a good shopping cart system. QueenCart.com links you to
one I use and recommend.
Now that you have a reason for your sale, you need to know how to write a promotion that SELLS. My program "E-mail Promotions That Sell" gives you
simple, step-by-step formula. (www.ezinequeen.com/emailpromo.htm)
© 2004 Alexandria K. Brown

Online entrepreneur Alexandria K. Brown, "The E-zine Queen," is creator of the award-winning 'Boost Business With Your Own E-zine' system. To learn more about this step-by-step program, and to sign up for her FREE how-to articles and FREE audio class, visit www.EzineQueen.com