Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services. That's sooo cheesy!"

Au contraire, mon frere. It's all how you position it. Here are 13 ideas to consider. Choose one that would work for your business and give it a try.

IMPORTANT: You'll need to put some type of time limit on offer to encourage folks to buy now and not later. It's also better if you explain to your readers WHY you're having sale. You're not Wal-Mart and you can't just drop prices whenever you feel like it. Instead, give your prospects a reason. (Even a funny one -- see tip 13!)

1. Close-out sale. Have inventory you want to get rid of? Making room for other products or new versions of products? Then offer current version at a significant discount.

2. "Scratch and dent" sale. Have any books, tapes, or CDs that were returned to you by customers? Offer them at a hearty discount for people who don't mind if they're a bit worn.

3. Half price sale. Lop 50 percent off all your goods, or select just one.

4. Coupon sale. Allow customers to enter a coupon or promo code to get a discount. (If you have a decent shopping cart program you should be able to set this up in seconds.)

5. Free shipping sale. Offer free shipping for a limited time. Or, upgrade folks to express shipping at no extra cost.

As an online marketing professional, your time is valuable, and you need to focus on what works, that's exactly why this technique is so powerful.

To be truthful, $1036 in 12-hours is an accomplishment I can happily say is not abnormal these days - what is nice about this example is that it was a Sunday (typically my slowest day for sales) while I was gone entire day to a local festival here in my hometown of Ottawa, Canada.

Let me say, I do tend to still work for a few hours on weekends, but this Sunday, I didn't even check my mail until kids were fast asleep at 8:30 PM, exhausted by a combination of rides, music, jugglers, magicians and an unending diet of junk food - ahhhh...summer!

My inbox was filled with orders for my own products and over $500 in affiliate sales - after about an hour of answering my mail, I decided on an early rest and hit sack.