A while back I learned a huge lesson: if you plant bad seeds, you get a bad harvest. Well, it’s time to start planting good seeds and lots of them. “You reap what you sow.”

Due to fact that you never shared your unique knowledge and products with me, you ripped me off. Not only did you rip me off, but you ripped off all those you could have shared your message with. Quite possibly, you have ripped off world! You also ripped someone very important off, yourself. Because you can be putting a lot of cold hard cash in your own pocket. It’s your job, your duty and right to market, sell and persuade people to use your services and products.

Discover how to market your products – get them out there!

The bottom line is that marketing is very simple; it’s an exchange between you and someone else. The more important of two is other person which is your prospect. In there pocket they have money that they have worked hard for. And if they reach in their pocket and feel money they are going to spend it somewhere, whether it is with you or not. Your job is straightforward; let him know about you and your golden nuggets.

Market, persuade and sell!

Warmest Regards, Matt Bacak The Powerful Promoter #1 Best Selling Author & Trainer Toll-Free #: 1-866-MATT-123 http://www.PowerfulPromoter.com P.S. "I'm Turning Authors, Speakers, and Experts into Overnight Success Stories! You want to be next?" First step, go here: http://www.promotingtips.com

Don't say anything you can't back up with facts.

your news release will generally fit on one sheet of paper...rarely more than two. If you have more than 400 to 500 words (roughly two pages of double-spaced copy), you should probably rewrite release.

If necessary, editors will cut your release to fit available space. Your story will be cut from bottom up, so make sure you tell most important details in first paragraph or two.

The editor has no obligation to run your news release. Your release will be judged on it's own merits. If it meets standards of publication...(Who Cares?--Who Knows?), and space is available, your release will probably be published.

You should keep in mind that one of your long-term goals is good media relations. Accordingly, you should never complain to an editor if he or she does not use a particular release. Keep submitting good releases, and you'll get your share of free space.

FORMAT IS IMPORTANT...

Savvy publicity seekers make sure that their news releases look professional. The following layout formula will serve you well:

• Make a special form with heading "NEWS RELEASE" prominently printed at top, along with your company name and address.

• In upper left corner print "FOR ADDITIONAL INFORMATION:". Fill in appropriate contact information and telephone, fax, e-mail, url, etc.

• Drop down three lines and print "FOR IMMEDIATE RELEASE" next to right hand margin.

• Drop down two inches and type your story headline in all capital letters.

• Drop down three spaces and begin body copy of your release at left-hand margin as follows: "(Your Town, State--Date)"xxxxx xxxxx xxxxx xxxxx..."

• End your release by centering "(-----30-----)" or "(----end----)" three or four lines after last line of story.

The slant of your news story will dictate media selection. If you are a local retailer serving a limited goegraphical area, your media list will include all of appropriate newspapers, radio stations, television stations, magazines, community web sites, etc. serving your market area. Your release would be written to a general consumer audience.

On other hand, if you are a small manufacturer selling specialized equipment nationally, your media list would be targeted to industry trade publications, newsletters, trade associations, and other relevant trade outlets and business media. Your release would be written for a more focused audience of end users and trade press editors (in hope of a possible feature article).

In all cases, releases should be customized to target audience so that editor will quickly see news value to his or her readers or listeners.

DISTRIBUTION OF YOUR RELEASE...

There are now two means of distribution of your news release: (1) Regular Mail, and (2) Electronic Mail (e-mail).

Always mail your news releases by first class mail. Address them, whenever possible, to editor...by name. If you don't know editor's name, check publications masthead or call publication and ask. You may also want to check current media guides (see "Resources") at your local library...usually found in reference section.

A word of caution. Media people change jobs often, and media guides may not be up-to-date.

If you are unable to identify proper person, you can simply mail to "Editor", but this is least desirable alternative.

DO IT NOW...AND DO IT OFTEN...

What is key to being effective with a publicity program? Start using skills you have just learned...right NOW! Don't worry if you feel a certain lack of confidence. You'll only gain confidence by writing a few news releases an distributing them. You'll be amazed at how easy it becomes once you've written a few.

If you consistently turn out at least one good news story each and every week, you'll probably have to double your trips to bank to deposit increases in sales and profits that come your way through FREE PUBLICITY!