Do you understand power of perpetual marketing? You could have 20 or 30 e-zines promoting your web site at no-cost, very quickly! You could create a new, free ebook every month and repeat process.

This isn't only way to use perpetual marketing. You don't just have to contact e-zine publishers you could do same with web site owners. You could use a total monthly visitor total as motivation.

It doesn't have to be just an ebook either. It could be a contest you're holding on your web site. You could place other web site's ads on contest page in exchange for them promoting contest.

These are only a few ways to use perpetual marketing. You could use your own imagination to create new ways to use perpetual marketing that will increase your traffic and sales.

Tip 5: Go First Class

Send your postcards by First Class Mail. It costs only 23 cents in US if make them at least 3 1/2 by 5 inches but not over 4 1/4 by 6 inches.

This gives you all benefits of First Class Mail for just a few cents more than Standard Mail ("bulk rate mail") ...and it produces a lot more replies.

Tip 6: Watch Your Timing

Send your postcards so they arrive on Tuesday or Wednesday. The volume of mail delivered in US on those days is usually light and your postcards won't have to compete with a lot of other mail delivered at same time.

Try to avoid having your postcards delivered on Monday. It's usually biggest mail delivery day of week and a very busy day for most people.

Tip 7: Economize on Designing and Printing

Don't spend a lot to design and print your postcards. Using an elegant layout with colorful graphics can be expensive and it rarely improves your reply rate - unless you are selling those services.

Simple postcards designed to look like a message from a friend can be printed on your own computer for only 1 or 2 cents per card ...or you can have a commercial printer do job for as little as 4 to 7 cents per card.

The next time you want to drive a surge of traffic to your web site or generate a flood of new sales leads - send postcards. And be sure to follow 7 tips revealed in this article to get maximum response to your postcards for lowest cost.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV