7 Tips for Successful Postcard Marketing Copyright 2005 Bob Leduc http://BobLeduc.com Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads.
The following 7 tips will help you get
maximum response from postcards at lowest cost.
Tip 1: Focus on Mailing List
Make sure your postcards go to prospects likely to be interested in your offer ...and who also have a proven history of acting on offers that interest them.
For example, send them to customers of non-competing businesses that sell to your targeted market, subscribers to publications read by prospects in your targeted market or to prospects who previously requested information about products or services similar to those you offer.
You can get all of these lists from most mailing list brokers.
Tip 2: Be a Friend
Set up your postcard to look at first glance like a message from a friend instead of like a magazine ad printed on a postcard. It will boost number of replies you get.
A postcard that looks like a friendly message produces a pleasant emotional reaction from readers instead of harsh emotional reaction most people have to advertising.
Tip 3: Ditch Sales Pitch
Don't try to close sales directly from your postcard. You don't have enough space to provide all information most prospects need to make a buying decision. Instead, use your postcard to generate sales inquiries.
Begin your postcard by briefly stating major benefit(s) you offer. Then use remainder of your postcard to motivate readers to get more information from a source where you can close sales ...such as at your web site or from a phone number they can call.
Tip 4: Get Right to Point
Postcards are delivered "ready to read". Take advantage of this. Get right to point to capture reader's attention immediately. This makes it difficult for prospects to avoid reading your postcard - especially if your entire message is brief and easy to read.
