5) In todays "microwave world" of technology, if it MAKES LIFE EASIER or MAKES THE TASK AT HAND GO FASTER most customers are interested to at least find out what you have to offer.

6) HOW CAN YOU SAVE ME MONEY TOMORROW! Yes, that's what your customers are asking themselves. Beyond just price, how can this product save me money. Whether directly or indirectly show them how you are going to save them bucks down road! If your product is going to save them money in an indirect manner, take their hand lead them down path. Show them how you will save them money in long run.

7) What else can it do? If you really want sell some of those holdouts, offer them a versatile product with MULTIPLE USES OR BENEFITS! Just like swiss knife, it has to be Multi-Functional.

8) Would you buy it if you knew it was junk? PEOPLE WANT QUALITY! The easiest way to put your business in crapper is to sell a worthless or problematic product. Remeber that old saying, Quality is Number One!

9) People have problems. Health, wealth or appearance, everyone has a problem. CAN YOU SOLVE THEIR PROBLEM? Be a Problem Solver!

10 ) Does it come with a guarantee? Yes! If you want to sell your product, YOU BETTER HAVE A GUARANTEE! Never before has public been so akeen to presence of "fly by night" businesses who are here one day and gone next. People want to know that if something happens they can get support.

Before I let you go, I would just like to say, there is nothing more important when designing a sales strategy than knowing and understanding your quarry. Know their needs and wants. Know what motivates them to buy. To covince them you must first understand how they think and what they're looking for in your product. That's why I call it "Understanding Nature of Beast".

The following list will detail at least 50 people that you can add to your network right now. This list is by no means exhaustive. It is suggested that you choose 1 or 2 people for a group of these and start making more of an attempt to put yourself in front of them. You will then determine whom you can help and who can help you. 50 -- Who do You Know – 50

1. Neighbors 2. Country Clubs 3. Fraternity Members 4. Electronic Contacts 5. Family Members 6. Former Employer 7. Former Customer 8. Current Customer 9. Former Educator 10. Scoutmaster 11. Attorney 12. Banker 13. Former Employees 14. Delivery Driver 15. Bartender 16. Politicians 17. Hobby Clubs 18. Real Estate Brokers 19. Travel Agent 20. Executive Recruiters 21. Postal Workers 22. Coffee Shop/ Bakers 23. Firefighter 24. Golfing Buddies 25. Law Enforcers 26. Friends 27. Celebrities 28. Social Organization Members 29. Doctors 30. Vets 31. Parents of Child’s Schoolmates 32. PR contacts 33. Auto Dealers/Service 34. Best Friend 35. Leads Clubs 36. Store Owners 37. Chamber of Commerce Members 38. Printer 39. Service Organization Members 40. Dry Cleaners 41. City/County Government 42. Health Clubs 43. Church Members 44. Hotel Concierge 45. Trade Organization 46. Kids Sports Coach 47. Investment Clubs 48. Accountant 49. Alumni Clubs 50. Teammates Parents

Knowing people who already believe in you and your company, people who will recommend you, refer to you and open doors for you can make difference between marginal performance and great success.