Yet, even most mundane of information could be spiced up to give real air of importance necessary to get your press release read and printed.

The great thing about a press release is that might permit you to get relatively inexpensive promotion on television, radio, newspapers and magazines; for far less than what it would cost you to buy advertising in those same outlets.

UTILIZING A SALES TEAM

Depending on what type of business you run and consumers you are trying to reach, you might find direct sales and telemarketing to be very lucrative ways to drive sales to your business.

Both are very similar in nature. Direct sales can be very expensive, as it requires a great investment of time to accomodate. Telemarketing seeks to minimize time expenditure, but it often leads to a smaller degree of respect and attention.

Depending on your product or service --- and always depending upon people you employ to task --- each method will be more suited to each business on an individual basis.

BRANDING YOUR BUSINESS

I grouped branding and billboard advertising together in my original list for a reason. I did this because billboard advertising serves most businesses best by helping to support process of branding.

Branding is process of establishing your business as supplier of a certain product or service, or in emphasizing a certain USP (Unique Selling Proposition) as it pertains to your business.

If branding and USP seems to be a confusing concept, think about Wal-Mart and their tag line: "Always Low Prices, Always."

Think about Ford Motors, "Quality is Job One."

Think about Visa Card, "It's Everywhere You Want To Be."

You see, these top corporations have managed to make their USP part of their branding.

Even if you are only competing in a local marketplace, your USP can and should fit snugly into your branding strategy.

NO MATTER THE MEDIA OR METHOD

Whichever method or media you should choose to employ in your advertising and promotion, you should become knowledgable about your market, and consumers reached by each media. It is important to understand which consumers can be reached by a certain media, and in what quantities.

However you choose to spend your advertising dollars, you should always track results of your promotional efforts. Failing to track successes and failures will ultimately lead to failure of a business.

When you know whom you are trying to reach and how you think you might be able to reach them, you will begin to learn how to use advertising and promotion to make your business successful. That is a good thing --- after all, that is why you got into business in first place, isn't it?

Well-meaning people may try to fill your doorway to bring advice about getting a real job. Others may simply believe that if you are at home, then you are fair game for chitchat and socialization.

You must stand firm. You must make certain your friends and family understands that when you are working, then you ARE working! If they wish to socialize with you, then they need to do it during hours that are not dedicated to your home business.

You are only one who can stand up for you. Your friends and family will seldom be able to appreciate your dedication to your home business, unless you make effort to make sure that they have same respect for your business that you do.

TIP #5: You should allot a certain portion of your day to email and to regular mail. For example, allot one hour in morning and one hour in afternoon to handling your written communications.

Unless you dedicate certain times to handling of these communications, you will soon find yourself on downward slope of decreased productivity.

TIP #6: When you find yourself spending too much time doing non-productive activities, then you should seriously consider finding a third-party service provider who will assist you in those non-profitable business activities.

As an example, you might be in mail-order business. You might believe that your time is best spent writing ad copy and setting up your advertising, but you find yourself spending far too much time taking care of your books to take care of your advertising in manner that you should. In this event, it might make more sense to hire a bookkeeper to handle your financial records for you.

CONCLUSION: In end, success of your home business is entirely and completely reliant upon you and decisions that you make.

You had your reasons for deciding to start your own home based business. You must always keep your reasons in forefront of your mind. You must always be able to rely upon your own self and your dedication to success of your business.

Your friends and family might be annoyed that they cannot come visit upon their own whim, but when success comes to you and your business, they will better appreciate you for putting your foot down when necessary.

Success is within your reach, if only you can stay focused on your goals. You must decide to reach for your goals, and then, you must have discipline necessary to reach them.