The toughest part of advertising equation is in determining where and how to spend your advertising dollars. If you do it wrong, you could plunk down your entire advertising budget and receive absolutely no return on your investment. But, if you do it right, your advertising could continue to bring a nice return for years to come.

HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS

In order to make good decisions concerning how to spend your advertising budget, you must first have a good understanding of different types of advertising and promotion available and what can be expected to be achieved by each.

· You must understand which markets different media's can reach. · You must understand demographics of media's consumers. · You must understand buying habits of consumers reached through media.

WHAT OFFLINE ADVERTISING & PROMOTION MEDIA'S SHOULD BE CONSIDERED

The media's that people think of most often are television, radio, newspaper and magazine advertising. Of course, these are big boys that big businesses use regularly.

Other methods of promotion include trade shows, press releases, direct sales, telemarketing, word of mouth, branding and billboard advertising.

CONSIDERING THE BIG MEDIA OUTLETS

The big boys of advertising media's generally cost big bucks. Given certain circumstances, big media's can be bought for very little money.

Take for example, television, radio and newspapers cost big bucks during their prime times, but can be bought for pennies on dollar during non-primetime hours.

Television primetime is between 7pm and 10pm. Radio primetime is between 7am and 6pm. With newspapers, primetime is Wednesdays and Sundays.

If you intend to hit a media during prime time, get ready to drop some bucks. Primetime means that you will be able to hit more consumers during these times. So, in most cases, a primetime buy will enable you to reach more people with your advertising.

Non-primetime hours can still deliver a lot of eyes and ears to your message, and sometimes, these off-hours can be bought for a bargain basement price.

GETTING MILEAGE FROM EVENTS

Trade shows and press releases are more event-driven. The trade show is event, while press release generally exploits an event.

Trade shows are an exceptional tool when you deal directly with potential sellers of your products or services. Other shows are directed at consumer, and those can be very valuable avenues for sales as well.

The press release is aimed towards gaining attention for a business by distributing newsworthy information about business.

Common distractions include: children, family, friends, neighbors, pets, phone calls, mail, household chores, video games, television, neighborhood children, visitors, and so many more.

As an owner of a home based business, you must always remember your purpose in bringing your profession home. What was your reason for wanting to own a home business? Was your goal to work from home so that you can share in lives of your children? Was your goal to be out from under rule of a tyrannical boss? Was your goal to have freedom to work when it is convenient for you? Was your goal to make tons of money working for yourself?

Here's a few good tips that will help you stay focused on your home business:

TIP #1: Whatever your reason for going out on your own, you must keep your reason in forefront of your mind. If you forget your reason for starting your own home business, you will not be working for yourself for long. It is far too easy to let circumstance drive your activities --- and when circumstance is in driver's seat, you are more likely to crash and burn.

TIP #2: Remember --- your own business is a lot like a real job. Some people go to work to play, some go to socialize, and others --- most often those who are paid in a commission or tip environment --- go to work to work and to make money. When you work for yourself, your salary is directly proportional to your productivity. Therefore, wouldn't it make sense to stay focused on getting as much done in as short of a period as possible?

Go to work to work and to make money. Leave playtime and recreation for when your workday has ended.

TIP #3: When you are dealing with family in course of your workday, it is important to schedule your activities as much as possible. With small children, you must take time when you must, but you should also work hard to make sure you dedicate a specific number of hours to your workday.

With older children, it is much easier to tell them that you will be working between hours of x and y. Your children and your friends must understand that certain hours of your day are devoted to activities of your business.