Understanding Niche Publicity

Written by Marcia Yudkin


Continued from page 1

For instance, a few years ago a client of mine released a new video onrepparttar home and family life ofrepparttar 105505 Amish. I watchedrepparttar 105506 video and took notes onrepparttar 105507 kinds of magazines that would be interested in different aspects ofrepparttar 105508 material, then fashioned a headline for each angle. The reference to "happiest" in three ofrepparttar 105509 headlines refers to a scientific study mentioned inrepparttar 105510 video narration.

1. Travel - New video, "Amish Values & Virtues...Plain & Simple," revealsrepparttar 105511 everyday life of America's happiest, most picturesque community

2. Country - New video, "Amish Values & Virtues...Plain & Simple," revealsrepparttar 105512 beliefs underlying America's happiest rural lifestyle

3. Parenting - New video, "Amish Values & Virtues...Plain & Simple," revealsrepparttar 105513 child-rearing practices underlying America's happiest lifestyle

4. Christian - New video, "Amish Values & Virtues...Plain & Simple," shows Christian values shaping a way of life.

About half ofrepparttar 105514 release text stayed unchanged from version to version, andrepparttar 105515 rest elaborated onrepparttar 105516 travel, country, parenting or Christian content. Thanks torepparttar 105517 niching, this video took off faster than any of my clients' previous releases.

Marcia Yudkin is the author of the classic guide to comprehensive PR, "6 Steps to Free Publicity," now for sale in an updated edition at Amazon.com and in bookstores everywhere. She also spills the secrets on advanced tactics for today's publicity seekers in "Powerful, Painless Online Publicity," available from www.yudkin.com/powerpr.htm .


Seeds Don't Worry - Natures Way To Success

Written by Jai Johnson


Continued from page 1

Certainly not all of them will blossom some may never sprout. But I?ve planted enough to know that something will happen with most of them and there is no question in my mind.

Taking this same experience, and this same train of thought, I can now approach my work, and my friend?s comments, with new enthusiasm, a dash of hope, and a bit of cheer.

See, with my business, I have chosen fertile ground. I have planted seeds, and am planting new ones constantly. I make sure my business is seen in every possible way, and I take care to perfect my work and do whatever is necessary to facilitaterepparttar growth process.

Certainly not every part ofrepparttar 105504 business will grow some items may do better than others, some aspects may not survive. I always haverepparttar 105505 option to prune away what is no longer working, and give more attention to what is working. And I?ve planted enough seeds to know something will happen withrepparttar 105506 multitude. There is no longer a question in my mind.

So to my friend, and all others out there who facerepparttar 105507 discouragement, trials, and worries of starting a business and seeing it grow, my advice is this:

Choose a fertile ground plantrepparttar 105508 seeds make sure your work, creativity, and business as a whole, is seen take care to perfect things as you go constantly keep planting, fertilizing, and doing whatever is necessary and in your control to facilitate growth.

Not every part of your business will grow some parts may do better than others, and some sections may not survive. But by planting enough, pruning, and doing your part, you will see something happen.

There is no question.



~*~*~*~*~*~*~*~ Jai Johnson is a self-taught artist, and published author from Jackson, Tennessee. She is currently pursuing her dream of working from home to produce creative, original, and colorful artwork, prints and other products. You can read more about Jai and visit her web gallery here: http://www.michelejanine.com




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