Understanding Niche Publicity

Written by Marcia Yudkin


Everyone keeps their radio tuned to station WIIFM - What's In It For Me. This fact and its implications hold a valuable secret for multiplying publicity opportunities.

Let's put ourselves first inrepparttar position ofrepparttar 105505 editor of a magazine for floral shops. His assistant has collectedrepparttar 105506 day's press releases for her, and he gives each headline a scan before either reading more carefully or tossing it. His foremost concern during his five-second screen: Is this relevant to florists, my readers?

Naturally anything withrepparttar 105507 word "florists" or "flowers" in repparttar 105508 headline commands a thorough read. And since his readers all own or operate a small business, anything with "small business" inrepparttar 105509 headline catches his attention as well. Without these key words or phrases inrepparttar 105510 headline,repparttar 105511 editor is forced to translate, to think whether a general message about a trend, a law, a new service or an event holds significance for her market.

Likewise, whenrepparttar 105512 editor of a portal site for financial service professionals perusesrepparttar 105513 day's business releases, anything with "finance" or better yet, "financial professionals" compels her to click through. In browsing mode, her brain might not think quickly enough to see "E- Learning Grew 40% in 2001, Expected to Double in 2002" and understand that this relates to her readers' ability to obtain continuing education more cheaply and efficiently. However, if she saw "Financial Services Professionals Keep Skills Tuned Through Rising E-Learning Trend," she wouldn't ever ignore it.

Now let's explore what this means forrepparttar 105514 smart publicity seeker. If you want to maximize your media coverage, begin by making a list of professions, industries or consumer segments that would benefit from what you're promoting. Then craft a general press release and changerepparttar 105515 headline and at least part ofrepparttar 105516 contents for each niche so thatrepparttar 105517 relevance to that group jumps out unmistakably.

Seeds Don't Worry - Natures Way To Success

Written by Jai Johnson


?How inrepparttar world are you going to make it?? she asked. ?My work isn?t selling and I?m just going to quit!?

The above comment came from a friend experiencing frustration over her artwork not selling. She also asked me how I could continue to keep on producing and putting my art out there for sale, when nothing is happening, and when I have no other source of income.

After reading her letter, I took a deep breath. My mind told me she was right it makes complete, logical sense fromrepparttar 105504 current financial standpoint. The fire of an emotional response smoldered I don?t want to give up what I love andrepparttar 105505 work I have done! Confusion, frustration and worry decided to pay a visit. Is she right?

My heart stepped up at that point and told me I needed a break - it said to take a walk and perhaps I just might be enlightened by a new idea. So I stepped outside on this beautiful day and stopping atrepparttar 105506 top ofrepparttar 105507 hill where we planted seeds recently, I looked around.

Nothing is happening there is no sign of life?yet.

At that point, an interesting thought knocked atrepparttar 105508 door and walked in my mind. I?ve planted these seeds and nothing is happening. Should I dig them up and throw them away because nothing is happening?yet? The answer is of course no. Because it takes time for things to grow after they are planted. That?s nature?s way.

Unlikerepparttar 105509 internet,repparttar 105510 fast-paced ofrepparttar 105511 world we live in, andrepparttar 105512 increasing speed of technology where news can get from point A to point B in a matter of seconds, nature still does what it has always done. It takes its time. It is patient. It doesn?t rush and doesn?t control, and it surrenders things out of its control. The seeds don?t worry. They just live. And we are accepting of this when it comes to nature we just have faith that nature knows what its doing with its work, and we let it produce naturally.

I realized at that moment, I have faith something will happen with those seeds I?ve planted. That?s why they stay inrepparttar 105513 ground. I?ve done my part. I chose fertile ground to plantrepparttar 105514 seeds in, and I?ve planted them. They are getting plenty of sunshine. The weather is warm. They are watered and they are being fertilized. They are being taken care of and nurtured torepparttar 105515 best of my ability. And they will respond, do their part, and grow.

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