Banner ads are a numbers game. The industry standard click through rate for online advertising in general is around .5%. Not 5%, but .5%. Doesn’t sound very encouraging for your banner ad campaign, eh? Well, there are ways to significantly increase CTR of any given banner. The best way is by targeting a particular banner ad to a narrow audience, an audience that is looking specific for a product or service just like yours. Highly-targeted can boost your CTR to as much as 2%-3% or higher and significantly increase traffic to your website.

Another valuable purpose of banner ad is branding. Intertwined with messages Gallery Furniture delivers about particular sales events or types of furniture is company’s consistent and recognizable logo, color scheme, and tag lines. Your banner advertisements can, and should, perform same function; they should be designed using your company’s logo and colors, at a minimum. Sometimes incorporating tag line is way to go, but other times you may want to advertise a particular special offer, product, etc. The important thing is that you take advantage of numbers game by continually displaying your name, logo, and colors. The more visitors that see you, more they will come to associate your name with your type of product or service, and more likely they will be in future to buy from you.

Here are a list of Article Directories that I have successfully used in past.

Alternatively, just type “Article Directories” into Google and start working your way through 2.1 million results returned!

Finally, best part ... After a few days you will begin to see your article appearing all over web.

The beauty of submitting to article directories is that other webmasters go there to search for content for their own websites or newsletters, so you may find your article in places that you didn't expect for months, or even years to come.

Still not convinced? Here are a few more good reasons for you to start writing:

1. Improved Search Engine Positioning – all these high quality links to your web page from content rich pages will increase your popularity with search engines 2. Increased credibility for you – it will help to brand you as an expert in your field 3. Free Advertising – you have opportunity to advertise yourself and your site through your resource box 4. You can use your articles to add original content to your own website and send to subscribers of your own ezine 5. It won’t cost you a penny!

Writing your first article can be daunting, but rewards gained from doing so are more than worth effort!