Understanding Internet Banner Advertising

Written by Henry J. Fasthoff, IV


Continued from page 1

Banner ads are a numbers game. The industry standard click through rate for online advertising in general is around .5%. Not 5%, but .5%. Doesn’t sound very encouraging for your banner ad campaign, eh? Well, there are ways to significantly increaserepparttar CTR of any given banner. The best way is by targeting a particular banner ad to a narrow audience, an audience that is looking specific for a product or service just like yours. Highly-targeted can boost your CTR to as much as 2%-3% or higher and significantly increaserepparttar 100716 traffic to your website.

Another valuable purpose ofrepparttar 100717 banner ad is branding. Intertwined withrepparttar 100718 messages Gallery Furniture delivers about particular sales events or types of furniture isrepparttar 100719 company’s consistent and recognizable logo, color scheme, and tag lines. Your banner advertisements can, and should, performrepparttar 100720 same function; they should be designed using your company’s logo and colors, at a minimum. Sometimes incorporatingrepparttar 100721 tag line isrepparttar 100722 way to go, but other times you may want to advertise a particular special offer, product, etc. The important thing is that you take advantage ofrepparttar 100723 numbers game by continually displaying your name, logo, and colors. The more visitors that see you,repparttar 100724 more they will come to associate your name with your type of product or service, andrepparttar 100725 more likely they will be inrepparttar 100726 future to buy from you.

Mr. Fasthoff is a commercial litigation attorney by day, and an entreprenuer in the marketing field by night. He represents corporate clients and individuals in the fields of commercial litigation; entertainment litigation; intellectual property litigation; arts law; technology law; and a wide variety of other business litigation matters.


How to use Articles to Boost Your Online Presence

Written by Suzanne Morrison


Continued from page 1

Here are a list of Article Directories that I have successfully used inrepparttar past.

Alternatively, just type “Article Directories” into Google and start working your way throughrepparttar 100715 2.1 million results returned!

Finally,repparttar 100716 best part ... After a few days you will begin to see your article appearing all overrepparttar 100717 web.

The beauty of submitting to article directories is that other webmasters go there to search for content for their own websites or newsletters, so you may find your article in places that you didn't expect for months, or even years to come.

Still not convinced? Here are a few more good reasons for you to start writing:

1. Improved Search Engine Positioning – all these high quality links to your web page from content rich pages will increase your popularity withrepparttar 100718 search engines 2. Increased credibility for you – it will help to brand you as an expert in your field 3. Free Advertising – you haverepparttar 100719 opportunity to advertise yourself and your site through your resource box 4. You can use your articles to add original content to your own website and send torepparttar 100720 subscribers of your own ezine 5. It won’t cost you a penny!

Writing your first article can be daunting, butrepparttar 100721 rewards gained from doing so are more than worthrepparttar 100722 effort!

Suzanne Morrison is the webmaster and owner of How to Start an Internet Business. Visit her site to find out more free ways to promote your website or sign up to her home business tips newsletter by sending a blank email to homebizdirect@getresponse.com


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