This article assumes that reader knows what a banner ad looks like, but do you know how they work, and how you can derive benefit from them? Let’s define a few terms before answering these questions.

1. “Page views” or “page impressions.” These terms are interchangeable and they refer to number of times that a page within a website has been displayed on a website.

2. “Banner view.” Like a page view, a banner view is number of times that a banner has been displayed on website.

3. “Click through.” A click through is number of times a website visitor has “clicked” on a particular banner ad and was transferred to website of banner advertiser.

4. “CTR.” CTR is acronym for “click through rate,” which is ratio of number of banner view versus number of times visitors have “clicked through” to your website. CTR is expressed as a percentage, so a click through rate of 1% means that for every 1,000 banner views, 10 visitors have clicked through to your site.

5. “CPM.” CPM is an acronym for “cost per M,” where “M” is ancient Roman numeral for 1,000. Translation: CPM is price your business will pay to have its banner advertisement displayed 1,000 times on a website, e.g, cost of 1,000 banner views. So, for example, if CPM to advertise on a site is $80.00 your business will pay $80.00 for every 1,000 banner views.

6. “ROS.” ROS is acronym for “run of site,” which simply means that a banner ad is displayed on every page in a website, as opposed to being displayed only in a particular category of a website or only when a particular keyword is entered into a search engine.

You don't need to be an expert on topic you are writing about. Just pick an area that is related to theme of your website, do some research using a search engine and before you know it you will have more knowledge on that subject than most.

Here are a few tips for writing your article:

· Think up a catchy headline to attract readers. If you’ve not re-written your headline at least a few times, it could probably be better! · Try to keep length of your article to around 500-1000 words · Keep paragraphs short and to point – lots of white space makes your article easier on eye for readers · Don’t waffle – people can become bored quickly on internet and it’s easy to go and read another article instead. · Don’t forget to spell check your article and if possible get someone to proof read it for you.

Once you have your article written, you must remember to add a resource box. This is your chance to tell everyone about you and your website.

If someone has taken time to read your article right to end, chances are that they will be interested in finding out more. This is a great opportunity for you to gain another targeted visitor to your site.